MINI celebrates 10 Years in India with the launch of the first all-electric car in the Compact Premium Segment

Posted On Thu, February 24, 2022, 2:05 PM
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The first all-electric MINI 3-Door Cooper SE was launched in India. Available as a completely built-up unit (CBU), all available units were sold out during the pre-launch booking in Q4 2021. MINI India will be delivering the cars to the pre-launch customers from March 2022, earlier than promised. Bookings for the next phase of deliveries will start from March 2022, exclusively on the MINI Online Shop - shop.mini.in.

Every car drives, but not every car is for the drive. MINI is a different kind of car, for a different kind of drive. It's not the obvious choice. It never has been, and never will be. If you are looking for a car that’s all torque, as well as action, then let us introduce you to the latest MINI Electric. It feels better than ever, with immediate oomph thanks to instant torque. And it looks better than ever, with a sharper, sleeker update to its iconic MINI design and, of course, that all-new MINI Electric feeling. The MINI Electric is the best of both worlds, giving you the iconic character of MINI with all the benefits of going electric. Emitting zero emissions, it’s the perfect combination of sustainable driving, thrilling driving performance and iconic MINI design. The MINI Electric is reinventing urban life. It is inspired by its roots, progressive yet iconic, a true trailblazer. The car is changing the face of mobility and continues MINI’s tradition of making creative use of urban space with its eye on the future.

Mr. Vikram Pawah, President, BMW Group India said, “10 years into the country, MINI India is proud to bring the first all-electric car in the compact premium segment. In line with our ‘Digital First’ strategy, it is also the first series model exclusively available for booking on the MINI Online Shop and was completely sold out during the pre-launch booking phase itself. The MINI 3-Door Cooper SE combines MINI's inventive spirit and iconic design with instant torque, zero emissions and a low centre of gravity that enhances its legendary go-kart feeling. It paves the way into the future of MINI as an E-brand (E-lectric E-commerce E-xperience). The MINI 3-Door Cooper SE will play a significant role in inspiring the creative class to join the silent revolution.”

The ex-showroom price* of the all-electric MINI 3-Door Cooper SE is INR 47,20,000.

The MINI 3-Door Cooper SE comes with a Smart Wallbox charger with a fixed charging cable and one-time installation. MINI Electric ownership experience is hassle free as it comes with a standard two-year warranty for unlimited kilometres. The high voltage battery is covered by a warranty valid for 8 years or up to 100,000 kilometres. Repair Inclusive can extend warranty benefits from third year of ownership to a maximum fifth year without any milage limitation. 5 years 24x7 Road-Side Assistance provides complete peace of mind while on the move with facilities like portable roadside charging. BMW Group offers the best charging infrastructure in the premium segment with fast chargers at BMW Group Dealer Network in more than 30 cities across India. The MINI Electric can be serviced across 32 BMW Group touchpoints across the country.

MINI will globally be a fully electric brand after 2030. The MINI 3-Door Cooper SE paves the way into the future of MINI as an ‘Electric E-commerce Experience’ brand. The all-electric MINI 3-Door Cooper SE is the first model to combine electromobility in an urban setting with the hallmark MINI brand attributes. The dimensions, design, space and interior ambience are based on the conventionally powered MINI 3-Door Hatch.

The cars design blends modern aesthetic aerodynamic lines with new eye-catching signature details. Dynamic lines and a crisp, clean style combine with the wide track and short overhangs to give the MINI 3-Door Cooper SE its taut athletic presence. Striking ‘Energetic Yellow’ accents further enhance its unique appearance on the road. The sleek, captivating front grille has been given a very modern interpretation, embodying both MINI history and the future. The all-electric MINI is designed to complement vibrant city life and maximise your driving experience.


This press release is posted under categories Business, Automobile, Brands

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