Mi India announces Mi Fan Festival 2021, brings dazzling offers for consumers across Mi Homes and Mi.com

Posted On Thu, April 08, 2021, 3:07 PM

India: Mi India, the country’s No.1 Smartphone and Smart TV player, expressing gratitude to Mi Fans and consumers for their unwavering trust and love, today announced the start of its annual Mi Fan Festival (MFF) - the ultimate sale bonanza. MFF will commence across Mi Homes starting today with the online festival going live on mi.com starting 8th April.

During the 6-day special sale on Mi.com, consumers will be able to buy products like Mi 10i, Mi TV 4A 32 Horizon Edition, Redmi 9 Power etc. at an unbelievable price of INR 1. Launched at a starting price of INR 35,999, Mi 10T Pro will be available at an additional discount of INR 13,000. Some of the other offers include upto INR 13000 discounts on popular products such as Mi Notebook 14 Horizon Edition, Redmi Note 9, among others. Mi fans can also create a bundle of 3 products across categories at the price of one with an additional discount.

Celebrating MFF and the 4 years anniversary of Mi India’s flagship retail showrooms - Mi Homes will run a special sale for over 40 days across 19 cities. All customers purchasing products from Mi Homes will get a gift voucher worth over INR 10,000 from brands like Cultfit, MakeMyTrip, Zoomcar, The Man Company, among others. To make it more exciting, one lucky Mi Home customer will get a chance to win 100% cashback on his/her entire bill throughout the festival.

Providing Mi Fans, a platform to showcase their talent in front of industry’s finest, Mi Homes will also be hosting competitions such as #UnboxWithMi and #HumourMi. Fans can showcase their blogging talent and sense of humour in-front of the leading technology influencers and stand-up comedians respectively. Winners from the competitions will stand the chance to win exciting prizes. Mi Homes will also set up a service camp which will offer free of cost servicing for all Xiaomi products including the models that are out of warranty*. Mi Fans can check the service camp timings on Mi Home’s social media handles.

Speaking on the occasion, Muralikrishnan B, COO, Mi India said, “At Mi India, we have always put Mi Fans and consumers at the core of everything we do. Mi Fan Festival is an iconic representation of our Mi Fan culture. This year marks the 7th year of Mi Fan Festival celebrations in India & what makes it more exciting is that this year, it is coinciding with the 4th year anniversary of our flagship showrooms in India - Mi Homes. As we look back to reminisce, we started our Mi Home journey in 2017 with the intent of providing the best in class retail experience for our Mi Fans. Over the last 4 years, we have strived to bring that concept to reality.  Today, we are happy to share that Mi Homes are recognised as Best Premium Exclusive Stores by UNOMER, a leading market research firm. With 75+ Mi Homes spread across 19 cities, these showrooms make for a unique space wherein Mi Fans can engage, experience, experiment with our products.

As we celebrate our accomplishments together, on behalf of the Mi family, we would like to extend our heartfelt gratitude to our Mi Fans for their contribution in making us number 1 brand across product categories such as smartphones, smart TVs, smart bands, etc. We sincerely hope that Mi Fans enjoy the experience of our products and amazing discount offers during the Mi Fan Festival.

Commenting on the 7th edition of MFF in India, Raghu Reddy, CBO, Mi India said, “With the 7th edition of Mi Fan Festival, our excitement has grown seven-fold with all the offers we have in store for our fans. Every year during MFF we celebrate with Mi Fans, users, and partners around the world to express our gratitude for their support -- which is one of our key drivers to continue exploring and innovating. We are thrilled to extend exciting offers to our Mi Fans this year as well. From discounts worth INR 13,000, to INR 1 flash sale, consumers can purchase their favourite products across categories such as smartphones, laptops, smart home products, etc. We are hopeful that our fans would be able to make the most of this sale and get a hold of their favourite gadgets.”

Offers available during Mi Fan Festival

Date

Channel

Offer

Time

Description

6th April - 17th May

Mi Homes

10K vouchers for every customer

As per showroom timings

Every customer purchasing products from Mi Homes will get a gift voucher worth over INR 10,000 from brands like Cultfit, MakeMyTrip, Zoomcar, The Man Company, Lenskart, Tokn, and Magicpin, among others

6th April - 17th May

Mi Homes

100% cashback for one lucky customer

N/A

One lucky Mi Home customer will stand a chance to avail 100% cashback on the entire purchase, every day.

8th - 13th April

Mi.com

Re.1 Flash Sale

4PM

 

Available on your favourite products including Mi 10i, Mi TV 4A 32 Horizon Edition, Redmi 9 Power, Mi Neckband Bluetooth Earphones, Mi Beard Trimmer1C & more

8th - 13th April

Mi.com

Bonanza Deals

24x7

Upto INR 12,000 off on products across categories such as smartphones, laptops, audio devices, etc.

Special offers available on ICICI debit & credit card, Axis bank debit & credit cards, & HDFC credit cards

8th - 13th April

Mi.com

Smart Deals

24x7

Upto INR 4,499 off on products like Mi Air Purifier 3 and other smart home products.

8th - 13th April

Mi.com

Crazy Deals

10AM

INR 13,000 off on Mi Notebook Horizon 14,

INR 13,000 off on Mi 10T Pro,

INR 8000 off on Redmi Note 9,

INR 4000 off on Mi TV 4A 108 cm (43) Horizon Edition,

INR 1,100 off on Redmi Earbuds S,

& more!

8th - 13th April

Mi.com

Pick N Choose

8PM - 12AM

Mi Fans will be able to create a bundle of 3 products & get amazing deals

*Extra charges to be incurred in events where a spare part would be replaced.


This press release is posted under categories India, Multimedia, Business, Marketing

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