The Frame TV 2021 is Here! It’s Smarter, Classier & Innovative

Posted On Mon, June 14, 2021, 1:59 PM
The frame gives you the freedom to choose bezel colour to complement each space in a unique way. It is a TV when it’s on and art when it’s off

India– Samsung, India’s No. 1 TV brand, is introducing the 2021 edition of its most stylish and much desired lifestyle TV, The Frame, which is a TV when it’s on and Art when it’s off. The Frame has been tastefully designed to make your luxury living spaces more distinctive and allow you to make your own style statement with stunning and customizable bezel options. The 43-inch The Frame makes its debut this year, bringing design to life in stylish compact spaces.       

The new Frame will be available on Amazon, Flipkart and Samsung’s official online store Samsung Shop starting at INR 61,990. It will come in four screen sizes – 43-inch, 50-inch, 55-inch and 65-inch, from June 12, 2021. Early bird consumers of The Frame will get complementary bezel worth up to INR 9,900, from June 12 to June 21.

Unbelievably stunning, The Frame lets you to ‘Make your own TV’ through various customization options. With 2021 edition, you can select different colour bezels to complement your surroundings. Now curate your personal art collection from growing library of over 1,400 pieces of art. And not only this, you can upload and display your family or travel photographs. You can also customize your pictures with 5 different mat layout options and a palette of 16 different colours to make it more realistic. That’s not all, the all-new uber-chic 2021 edition of The Frame is 46% thinner than the previous model, looks like an actual picture frame and blends in beautifully anywhere you put it.

The Frame 2021 isn't just beautiful, it offers superior picture quality with QLED technology that enables life like colours, enhanced contrast and impeccable details with 100% colour volume for an exceptional picture quality. The Frame 2021 also comes with Samsung’s Quantum Dot technology, powerful Quantum Processor 4K, 4K AI up scaling capabilities, and SpaceFit Sound that auto-optimises sound settings after analysing the environment of your room.

The Frame 2021 will be available on Amazon, Flipkart and Samsung’s official online store Samsung Shop starting June 12. Early bird consumers of The Frame will get complementary bezel worth up to INR 9,900, from June 12 to June 21.

As a part of Samsung’s sustainability initiatives, The Frame 2021 will come with sustainable packaging design that can be upcycled as a cat house or bookshelf and self-charging solar cell-powered remote controls that doesn’t need external batteries and gets charged by indoor lights, to help reduce greenhouse emissions.

“Consumers today are looking for products that are an amalgamation of great design and premium technology. When they are designing their homes, they want technology to add to their distinctive and personalised elements of their lifestyle. With The Frame 2021, we are empowering our consumers to transform their living space with customizable bezel options, while also delivering brilliant picture quality through our QLED technology. The new edition will surely be a connoisseur’s delight, elevating the design of any living space,” Sandeep Singh Arora, Senior Director, Online Business, Consumer Electronics, Samsung India, said.

Create Own Your Style

The Frame 2021 will take the aesthetic quotient of your home a notch higher, giving you the freedom to choose bezel colour and bezel style options to complement each space in a unique way. The Frame bezel can be customized with two colour options: White and Teak and offer a tasteful contrast and subtle aesthetic complement whether you are designing based on a room's location or a unique colour pattern. It also comes with a new height adjustable TV stand especially meant to accommodate the sound bar for a clutter free look.

For the Art Connoisseur in You

One of the most unique and spectacular features of The Frame is that when it is not being used as a TV, it moves into Art Mode. The Frame 2021 comes with additional original artworks to match individual tastes and lets you curate your own personal art collection with a growing library of over 1,400 pieces of art from world-renowned institutions.

It also includes AI-based auto-curation technology that recommends artwork based on your selections. The Frame 2021 now offers increased photo storage space, up from 500 megabytes earlier to 6 gigabytes, so you can store up to 1,200 photos in UHD quality.

Price, Offers & Where to Buy

The new Frame will be available on Amazon, Flipkart and Samsung’s official online store Samsung Shop starting at INR 61,990. It will come in four screen sizes – 43-inch, 50-inch, 55-inch and 65-inch, from June 12, 2021.

Early bird consumers of The Frame will get complementary bezel worth up to INR 9,900, from June 12 to June 21.

Consumers can also avail a cashback of up to INR 3,000 on No Cost EMIs on HDFC debit and credit cards. It comes with exciting no-cost EMI options up to 24 months on leading banks.


This press release is posted under categories India, Business, Brands, Lifestyle

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