$viewFile = '/home/q6q2vhgk77o3/public_html/app/View/Layouts/site_default.ctp' $dataForView = array( 'data' => array( 'PressRelease' => array( 'id' => '5048', 'company_id' => '0', 'staff_user_id' => '1', 'admin_user_id' => '1', 'submitted_by' => 'admin', 'plan_id' => '1', 'title' => 'Ahead of EORS-15, Myntra gives a big boost to Indian wear category with the launch of Meena Bazaar', 'slug' => '9026-ahead-of-eors-15-myntra-gives-a-big-boost-to-indian-wear-category-with-the-launch-of-meena-bazaar.html', 'summary' => 'Collection to be scaled to 700 options in 2 months, targeting Gen-Z and millennial shoppers with the beginning of the wedding season', 'body' => '<p>Myntra announces the launch of Meena Bazaar, a renowned Indian wear brand known for its sarees, lehengas, kurtis, shararas, and ghararas among other finely crafted and designer Indian wear products, marking its first-ever partnership with an e-commerce platform in the country. Founded in 1970, Meena Bazaar originally began as a small store in Delhi, selling printed sarees, and has evolved today into a leading retail name recognized by Indians globally, serving shoppers in over 45 countries. </p> <p>Meena Bazaar offers a world of ethnic fashion created for the Indian woman, capturing the essence of traditional Indian ethnic wear and infusing it with modern aesthetics, for women of all ages, with an emphasis on the age group of 28-50 years. The appreciation for traditional Indian attires crafted by the brand has been passed down from generations and continues to uphold its essence with a wide range of options at great prices for occasions such as weddings, festivals, formal events, or just for daily wear. Brides to be and bridesmaids can explore wedding wear for bridal trousseau, along with selections of exquisite lehengas and gowns. The brand also offers the best of designer wear in the segment. The brand’s ready-made suits, anarkalis, shararas, ghararas, kurtis, lehengas, and gowns are available from size Small (S), all the way to XXXL (3XL).</p> <p>With 70 retail outlets across various parts of the country and serving customers for decades with the finest collections, Meena Bazaar has established itself firmly among patrons in the premium Indian wear segment. Starting with ~ 350 options to begin with, the brand will subsequently scale options from to ~700 options over the next two months on Myntra. The average price  of the styles available on Myntra range from INR 2200 for Kurtis, to INR 18000 for Laacha/Lehengas. Sarees would be available at an average price  of INR 7000. Through its unparalleled association with Myntra, Meena Bazaar seeks to target consumers in the age groups of 22-28 years, with increased demand from Gen-Z shoppers who are developing a penchant for exploring intricate and designer traditional ensembles.  </p> <p>Being one of India’s leading destinations for fashion and lifestyle, Myntra houses over 600 brands in the Indian wear category and is the go-to destination for fashion-forward consumers across the country to access a wide range of brands in the category. Indian wear on Myntra is currently witnessing promising growth, largely driven by fashion-conscious women consumers. During the upcoming edition of EORS, Myntra is slated to offer 1.5 lakh styles in the Indian wear category at sharp pricing to shoppers across the country, while offering Meena Bazaar the perfect launchpad to acquire new customers and engage with its thriving target audience of fashion-conscious consumers. </p> <p>Speaking on the association of launching  Meena Bazaar, Sharon Pais, Chief Business Officer, Myntra, said, “Myntra continues to be the destination of choice for leading brands to extend their offering to fashion-forward customers across the country. It is a privilege to onboard an iconic fashion brand such as Meena Bazaar that has served generations of shoppers, onto our platform. We believe this association will go a long way in creating a strong impression in the minds of shoppers about Myntra and its fashion proposition as we cater to the widest segment of audiences with an array of options to choose from across price points. Ethnic wear is a category with strong growth prospects and we are betting big on this category, especially ahead of our flagship biannual fashion event, EORS, slated to be held this month. We look forward to a meaningful association with Meena Bazaar.”  </p> <p>Added, Anu Manglani, Founder, Meena Bazaar, “An alliance with Myntra will be an opportunity for various customers to experience our brand who are currently unable to. Furthermore, customer convenience will be enhanced by avoiding the current pollution levels, travel time, and costs associated with shopping offline. From a product perspective, a number of products unavailable offline will be available on Myntra. 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href="/plugins/owlcarousel/owl.carousel.min.css"/> <script type="text/javascript" src="/plugins/owlcarousel/owl.carousel.min.js"></script> <style type="text/css"> #PressReleaseform section:not(:first-of-type) { display: none; } #PressReleaseform .action-button { width: 100px; background: #27AE60; font-weight: bold; color: white; border: 0 none; border-radius: 1px; cursor: pointer; padding: 10px 5px; margin: 10px 5px; } #PressReleaseform .action-button:hover, #PressReleaseform .action-button:focus { box-shadow: 0 0 0 2px white, 0 0 0 3px #27AE60; } .primageslider{ border:none !important; } .lSSlideOuter .lSPager.lSGallery{ display:none !important; } img{margin:0 1% 0 1%;} </style> <div id="main-content" class="row single-post"> <div id="content" class="col-lg-12 content"> <div class="panel panel-default"> <div class="panel-body" style="width:100%;" > <div class="box"> <h1 class="box-title">Ahead of EORS-15, Myntra gives a big boost to Indian wear category with the launch of Meena Bazaar</h1> <div class="row"> <div class="col-sm-6 company-dtails"> <div id="prev_company_name" class="ew-compnay float-left"> </div> <div class="ew-date-sm"> Posted On Sun, December 12, 2021, 7:00 PM </div> </div> <div class="full ew-pr-social margin-bottom20 col-sm-6"> <ul class='sharelinks'><li class='ew-date-sm'>Share this article </li><li class='ew-facebook'><a target='_blank' id='prev-facebook' rel='nofollow' href='https://www.facebook.com/sharer.php?u=https://easypresswire.com/release/9026-ahead-of-eors-15-myntra-gives-a-big-boost-to-indian-wear-category-with-the-launch-of-meena-bazaar.html'></a></li><li class='ew-linkedin'><a target='_blank' rel='nofollow' href='https://www.linkedin.com/shareArticle?mini=true&url=https://easypresswire.com/release/9026-ahead-of-eors-15-myntra-gives-a-big-boost-to-indian-wear-category-with-the-launch-of-meena-bazaar.html&title=Ahead of EORS-15, Myntra gives a big boost to Indian wear category with the launch of Meena Bazaar&source=Collection to 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href='https://easypresswire.com/rss/release.rss?s=9026-ahead-of-eors-15-myntra-gives-a-big-boost-to-indian-wear-category-with-the-launch-of-meena-bazaar.html'></a></li></ul> </div> </div> <div class="summary">Collection to be scaled to 700 options in 2 months, targeting Gen-Z and millennial shoppers with the beginning of the wedding season</div> <div class="row primageslider"> <div class="col-sm-12"> <div id='imageGallery'><pre class="cake-error"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr6290634d46905-trace').style.display = (document.getElementById('cakeErr6290634d46905-trace').style.display == 'none' ? '' : 'none');"><b>Warning</b> (2)</a>: getimagesize(): Filename cannot be empty [<b>APP/View/Helper/PostHelper.php</b>, line <b>318</b>]<div id="cakeErr6290634d46905-trace" class="cake-stack-trace" style="display: none;"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr6290634d46905-code').style.display = (document.getElementById('cakeErr6290634d46905-code').style.display == 'none' ? '' : 'none')">Code</a> <a href="javascript:void(0);" onclick="document.getElementById('cakeErr6290634d46905-context').style.display = (document.getElementById('cakeErr6290634d46905-context').style.display == 'none' ? '' : 'none')">Context</a><pre id="cakeErr6290634d46905-code" class="cake-code-dump" style="display: none;"><code><span style="color: #000000"><span style="color: #0000BB">    </span><span style="color: #007700">public function </span><span style="color: #0000BB">resizeSliderThumb</span><span style="color: #007700">(</span><span style="color: #0000BB">$postid</span><span style="color: #007700">,</span><span style="color: #0000BB">$image_name</span><span style="color: #007700">,</span><span style="color: #0000BB">$imageUrl</span><span style="color: #007700">,</span><span style="color: #0000BB">$width</span><span style="color: #007700">=</span><span style="color: #DD0000">'255'</span><span style="color: #007700">,</span><span style="color: #0000BB">$height</span><span style="color: #007700">=</span><span style="color: #DD0000">"226"</span><span style="color: #007700">){</span></span></code> <code><span style="color: #000000"><span style="color: #0000BB">        $fileUrl</span><span style="color: #007700">=</span><span style="color: #0000BB">str_replace</span><span style="color: #007700">(</span><span style="color: #0000BB">SITEURL</span><span style="color: #007700">,</span><span style="color: #0000BB">WWW_ROOT</span><span style="color: #007700">, </span><span style="color: #0000BB">$imageUrl</span><span style="color: #007700">);</span></span></code> <span class="code-highlight"><code><span style="color: #000000"><span style="color: #0000BB">        </span><span style="color: #007700">list(</span><span style="color: #0000BB">$imageWidth</span><span style="color: #007700">, </span><span style="color: #0000BB">$imageHeight</span><span style="color: #007700">) = </span><span style="color: #0000BB">getimagesize</span><span style="color: #007700">(</span><span style="color: #0000BB">$fileUrl</span><span style="color: #007700">);</span></span></code></span></pre><pre id="cakeErr6290634d46905-context" class="cake-context" style="display: none;">$postid = '4053' $image_name = '61b706c37e4fa.png' $imageUrl = '' $width = (int) 200 $height = (int) 200 $fileUrl = ''</pre><pre class="stack-trace">getimagesize - [internal], line ?? PostHelper::resizeSliderThumb() - APP/View/Helper/PostHelper.php, line 318 include - APP/View/Releases/release.ctp, line 90 View::_evaluate() - CORE/Cake/View/View.php, line 971 View::_render() - CORE/Cake/View/View.php, line 933 View::render() - CORE/Cake/View/View.php, line 473 Controller::render() - CORE/Cake/Controller/Controller.php, line 968 Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 200 Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 167 [main] - APP/webroot/index.php, line 119</pre></div></pre><pre class="cake-error"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr6290634d46b96-trace').style.display = (document.getElementById('cakeErr6290634d46b96-trace').style.display == 'none' ? '' : 'none');"><b>Warning</b> (2)</a>: getimagesize() [<a href='http://php.net/function.getimagesize'>function.getimagesize</a>]: Filename cannot be empty [<b>APP/View/Helper/PostHelper.php</b>, line <b>336</b>]<div id="cakeErr6290634d46b96-trace" class="cake-stack-trace" style="display: none;"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr6290634d46b96-code').style.display = (document.getElementById('cakeErr6290634d46b96-code').style.display == 'none' ? '' : 'none')">Code</a> <a href="javascript:void(0);" onclick="document.getElementById('cakeErr6290634d46b96-context').style.display = (document.getElementById('cakeErr6290634d46b96-context').style.display == 'none' ? '' : 'none')">Context</a><pre id="cakeErr6290634d46b96-code" class="cake-code-dump" style="display: none;"><code><span style="color: #000000"><span style="color: #0000BB">    </span><span style="color: #007700">public function </span><span style="color: #0000BB">resizeSliderImage</span><span style="color: #007700">(</span><span style="color: #0000BB">$postid</span><span style="color: #007700">,</span><span style="color: #0000BB">$image_name</span><span style="color: #007700">,</span><span style="color: #0000BB">$imageUrl</span><span style="color: #007700">,</span><span style="color: #0000BB">$width</span><span style="color: #007700">=</span><span style="color: #DD0000">'255'</span><span style="color: #007700">,</span><span style="color: #0000BB">$height</span><span style="color: #007700">=</span><span style="color: #DD0000">""</span><span style="color: #007700">,</span><span style="color: #0000BB">$quality</span><span style="color: #007700">=</span><span style="color: #DD0000">'80'</span><span style="color: #007700">){</span></span></code> <code><span style="color: #000000"><span style="color: #0000BB">        $fileUrl</span><span style="color: #007700">=</span><span style="color: #0000BB">str_replace</span><span style="color: #007700">(</span><span style="color: #0000BB">SITEURL</span><span style="color: #007700">,</span><span style="color: #0000BB">WWW_ROOT</span><span style="color: #007700">, </span><span style="color: #0000BB">$imageUrl</span><span style="color: #007700">);</span></span></code> <span class="code-highlight"><code><span style="color: #000000"><span style="color: #0000BB">        </span><span style="color: #007700">list(</span><span style="color: #0000BB">$imageWidth</span><span style="color: #007700">, </span><span style="color: #0000BB">$imageHeight</span><span style="color: #007700">) = </span><span style="color: #0000BB">getimagesize</span><span style="color: #007700">(</span><span style="color: #0000BB">$fileUrl</span><span style="color: #007700">);</span></span></code></span></pre><pre id="cakeErr6290634d46b96-context" class="cake-context" style="display: none;">$postid = '4053' $image_name = '61b706c37e4fa.png' $imageUrl = '' $width = (int) 1024 $height = '' $quality = '80' $fileUrl = ''</pre><pre class="stack-trace">getimagesize - [internal], line ?? PostHelper::resizeSliderImage() - APP/View/Helper/PostHelper.php, line 336 include - APP/View/Releases/release.ctp, line 91 View::_evaluate() - CORE/Cake/View/View.php, line 971 View::_render() - CORE/Cake/View/View.php, line 933 View::render() - CORE/Cake/View/View.php, line 473 Controller::render() - CORE/Cake/Controller/Controller.php, line 968 Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 200 Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 167 [main] - APP/webroot/index.php, line 119</pre></div></pre><a class='lightitem mainimg' data-sub-html='' data-thumb='' data-src=''><img title="" alt="" src="" class="4053"><p></p></a><pre class="cake-error"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr6290634d46dec-trace').style.display = (document.getElementById('cakeErr6290634d46dec-trace').style.display == 'none' ? '' : 'none');"><b>Warning</b> (2)</a>: getimagesize() [<a href='http://php.net/function.getimagesize'>function.getimagesize</a>]: Filename cannot be empty [<b>APP/View/Helper/PostHelper.php</b>, line <b>318</b>]<div id="cakeErr6290634d46dec-trace" class="cake-stack-trace" style="display: none;"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr6290634d46dec-code').style.display = (document.getElementById('cakeErr6290634d46dec-code').style.display == 'none' ? '' : 'none')">Code</a> <a href="javascript:void(0);" onclick="document.getElementById('cakeErr6290634d46dec-context').style.display = (document.getElementById('cakeErr6290634d46dec-context').style.display == 'none' ? '' : 'none')">Context</a><pre id="cakeErr6290634d46dec-code" class="cake-code-dump" style="display: none;"><code><span style="color: #000000"><span style="color: #0000BB">    </span><span style="color: #007700">public function </span><span style="color: #0000BB">resizeSliderThumb</span><span style="color: #007700">(</span><span style="color: #0000BB">$postid</span><span style="color: #007700">,</span><span style="color: #0000BB">$image_name</span><span style="color: #007700">,</span><span style="color: #0000BB">$imageUrl</span><span style="color: #007700">,</span><span style="color: #0000BB">$width</span><span style="color: #007700">=</span><span style="color: #DD0000">'255'</span><span style="color: #007700">,</span><span style="color: #0000BB">$height</span><span style="color: #007700">=</span><span style="color: #DD0000">"226"</span><span style="color: #007700">){</span></span></code> <code><span style="color: #000000"><span style="color: #0000BB">        $fileUrl</span><span style="color: #007700">=</span><span style="color: #0000BB">str_replace</span><span style="color: #007700">(</span><span style="color: #0000BB">SITEURL</span><span style="color: #007700">,</span><span style="color: #0000BB">WWW_ROOT</span><span style="color: #007700">, </span><span style="color: #0000BB">$imageUrl</span><span style="color: #007700">);</span></span></code> <span class="code-highlight"><code><span style="color: #000000"><span style="color: #0000BB">        </span><span style="color: #007700">list(</span><span style="color: #0000BB">$imageWidth</span><span style="color: #007700">, </span><span style="color: #0000BB">$imageHeight</span><span style="color: #007700">) = </span><span style="color: #0000BB">getimagesize</span><span style="color: #007700">(</span><span style="color: #0000BB">$fileUrl</span><span style="color: #007700">);</span></span></code></span></pre><pre id="cakeErr6290634d46dec-context" class="cake-context" style="display: none;">$postid = '4054' $image_name = '61b706c9471e0.png' $imageUrl = '' $width = (int) 200 $height = (int) 200 $fileUrl = ''</pre><pre class="stack-trace">getimagesize - [internal], line ?? PostHelper::resizeSliderThumb() - APP/View/Helper/PostHelper.php, line 318 include - APP/View/Releases/release.ctp, line 90 View::_evaluate() - CORE/Cake/View/View.php, line 971 View::_render() - CORE/Cake/View/View.php, line 933 View::render() - CORE/Cake/View/View.php, line 473 Controller::render() - CORE/Cake/Controller/Controller.php, line 968 Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 200 Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 167 [main] - APP/webroot/index.php, line 119</pre></div></pre><pre class="cake-error"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr6290634d47024-trace').style.display = (document.getElementById('cakeErr6290634d47024-trace').style.display == 'none' ? '' : 'none');"><b>Warning</b> (2)</a>: getimagesize() [<a href='http://php.net/function.getimagesize'>function.getimagesize</a>]: Filename cannot be empty [<b>APP/View/Helper/PostHelper.php</b>, line <b>336</b>]<div id="cakeErr6290634d47024-trace" class="cake-stack-trace" style="display: none;"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr6290634d47024-code').style.display = (document.getElementById('cakeErr6290634d47024-code').style.display == 'none' ? '' : 'none')">Code</a> <a href="javascript:void(0);" onclick="document.getElementById('cakeErr6290634d47024-context').style.display = (document.getElementById('cakeErr6290634d47024-context').style.display == 'none' ? '' : 'none')">Context</a><pre id="cakeErr6290634d47024-code" class="cake-code-dump" style="display: none;"><code><span style="color: #000000"><span style="color: #0000BB">    </span><span style="color: #007700">public function </span><span style="color: #0000BB">resizeSliderImage</span><span style="color: #007700">(</span><span style="color: #0000BB">$postid</span><span style="color: #007700">,</span><span style="color: #0000BB">$image_name</span><span style="color: #007700">,</span><span style="color: #0000BB">$imageUrl</span><span style="color: #007700">,</span><span style="color: #0000BB">$width</span><span style="color: #007700">=</span><span style="color: #DD0000">'255'</span><span style="color: #007700">,</span><span style="color: #0000BB">$height</span><span style="color: #007700">=</span><span style="color: #DD0000">""</span><span style="color: #007700">,</span><span style="color: #0000BB">$quality</span><span style="color: #007700">=</span><span style="color: #DD0000">'80'</span><span style="color: #007700">){</span></span></code> <code><span style="color: #000000"><span style="color: #0000BB">        $fileUrl</span><span style="color: #007700">=</span><span style="color: #0000BB">str_replace</span><span style="color: #007700">(</span><span style="color: #0000BB">SITEURL</span><span style="color: #007700">,</span><span style="color: #0000BB">WWW_ROOT</span><span style="color: #007700">, </span><span style="color: #0000BB">$imageUrl</span><span style="color: #007700">);</span></span></code> <span class="code-highlight"><code><span style="color: #000000"><span style="color: #0000BB">        </span><span style="color: #007700">list(</span><span style="color: #0000BB">$imageWidth</span><span style="color: #007700">, </span><span style="color: #0000BB">$imageHeight</span><span style="color: #007700">) = </span><span style="color: #0000BB">getimagesize</span><span style="color: #007700">(</span><span style="color: #0000BB">$fileUrl</span><span style="color: #007700">);</span></span></code></span></pre><pre id="cakeErr6290634d47024-context" class="cake-context" style="display: none;">$postid = '4054' $image_name = '61b706c9471e0.png' $imageUrl = '' $width = (int) 1024 $height = '' $quality = '80' $fileUrl = ''</pre><pre class="stack-trace">getimagesize - [internal], line ?? PostHelper::resizeSliderImage() - APP/View/Helper/PostHelper.php, line 336 include - APP/View/Releases/release.ctp, line 91 View::_evaluate() - CORE/Cake/View/View.php, line 971 View::_render() - CORE/Cake/View/View.php, line 933 View::render() - CORE/Cake/View/View.php, line 473 Controller::render() - CORE/Cake/Controller/Controller.php, line 968 Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 200 Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 167 [main] - APP/webroot/index.php, line 119</pre></div></pre><a class='lightitem mainimg' data-sub-html='' data-thumb='' data-src=''><img title="" alt="" src="" class="4054"><p></p></a></div> </div> <a class="propensliderpop" href="javascript:void(0)" onclick="opensliderpop();"></a> </div> <p>Myntra announces the launch of Meena Bazaar, a renowned Indian wear brand known for its sarees, lehengas, kurtis, shararas, and ghararas among other finely crafted and designer Indian wear products, marking its first-ever partnership with an e-commerce platform in the country. Founded in 1970, Meena Bazaar originally began as a small store in Delhi, selling printed sarees, and has evolved today into a leading retail name recognized by Indians globally, serving shoppers in over 45 countries. </p> <p>Meena Bazaar offers a world of ethnic fashion created for the Indian woman, capturing the essence of traditional Indian ethnic wear and infusing it with modern aesthetics, for women of all ages, with an emphasis on the age group of 28-50 years. The appreciation for traditional Indian attires crafted by the brand has been passed down from generations and continues to uphold its essence with a wide range of options at great prices for occasions such as weddings, festivals, formal events, or just for daily wear. Brides to be and bridesmaids can explore wedding wear for bridal trousseau, along with selections of exquisite lehengas and gowns. The brand also offers the best of designer wear in the segment. The brand’s ready-made suits, anarkalis, shararas, ghararas, kurtis, lehengas, and gowns are available from size Small (S), all the way to XXXL (3XL).</p> <p>With 70 retail outlets across various parts of the country and serving customers for decades with the finest collections, Meena Bazaar has established itself firmly among patrons in the premium Indian wear segment. Starting with ~ 350 options to begin with, the brand will subsequently scale options from to ~700 options over the next two months on Myntra. The average price  of the styles available on Myntra range from INR 2200 for Kurtis, to INR 18000 for Laacha/Lehengas. Sarees would be available at an average price  of INR 7000. Through its unparalleled association with Myntra, Meena Bazaar seeks to target consumers in the age groups of 22-28 years, with increased demand from Gen-Z shoppers who are developing a penchant for exploring intricate and designer traditional ensembles.  </p> <p>Being one of India’s leading destinations for fashion and lifestyle, Myntra houses over 600 brands in the Indian wear category and is the go-to destination for fashion-forward consumers across the country to access a wide range of brands in the category. Indian wear on Myntra is currently witnessing promising growth, largely driven by fashion-conscious women consumers. During the upcoming edition of EORS, Myntra is slated to offer 1.5 lakh styles in the Indian wear category at sharp pricing to shoppers across the country, while offering Meena Bazaar the perfect launchpad to acquire new customers and engage with its thriving target audience of fashion-conscious consumers. </p> <p>Speaking on the association of launching  Meena Bazaar, Sharon Pais, Chief Business Officer, Myntra, said, “Myntra continues to be the destination of choice for leading brands to extend their offering to fashion-forward customers across the country. It is a privilege to onboard an iconic fashion brand such as Meena Bazaar that has served generations of shoppers, onto our platform. We believe this association will go a long way in creating a strong impression in the minds of shoppers about Myntra and its fashion proposition as we cater to the widest segment of audiences with an array of options to choose from across price points. Ethnic wear is a category with strong growth prospects and we are betting big on this category, especially ahead of our flagship biannual fashion event, EORS, slated to be held this month. We look forward to a meaningful association with Meena Bazaar.”  </p> <p>Added, Anu Manglani, Founder, Meena Bazaar, “An alliance with Myntra will be an opportunity for various customers to experience our brand who are currently unable to. Furthermore, customer convenience will be enhanced by avoiding the current pollution levels, travel time, and costs associated with shopping offline. From a product perspective, a number of products unavailable offline will be available on Myntra. We are extremely excited to start this journey and see a very bright future ahead."</p> <div class="row" id="youtube_podcast"> </div> <br> </p> <div id="keywords_section"> This press release is posted under categories <a target="_blank" style="text-decoration:none;color:#212529" href="https://easypresswire.com/category/india"><i><u>India</u></i></a>, <a target="_blank" style="text-decoration:none;color:#212529" href="https://easypresswire.com/category/lifestyle"><i><u>Lifestyle</u></i></a>, <a target="_blank" style="text-decoration:none;color:#212529" href="https://easypresswire.com/category/clothing"><i><u>Clothing</u></i></a>, <a target="_blank" style="text-decoration:none;color:#212529" href="https://easypresswire.com/category/e-commerce"><i><u>E-commerce</u></i></a> </div> <div class="row" id="youtube_podcast">   </div> <div id="tags"> Tags: <a href='https://easypresswire.com/releases/tag/myntra'>Myntra</a><a href='https://easypresswire.com/releases/tag/fashion'> Fashion</a><a href='https://easypresswire.com/releases/tag/end-of-reason-sale'> End Of Reason Sale</a><a href='https://easypresswire.com/releases/tag/e-commerce'> E-commerce</a><a href='https://easypresswire.com/releases/tag/sale'> Sale</a><a href='https://easypresswire.com/releases/tag/meena-bazaar'> Meena Bazaar</a><a href='https://easypresswire.com/releases/tag/'> </a> </div> <br/> <div class="full each_post_signuo_social row"> <div class="col-sm-12"> <div class="tnp tnp-subscription"> <form method="post" action="https://easypresswire.com/blog/?na=s" onsubmit="return newsletter_check(this)"> <input type="hidden" name="nlang" value=""> <div class="row"> <div class="col-sm-4" id="follow_section"> <div> <h3>Follow us on </h3> <nav class="social-navigation" role="navigation" aria-label="Footer Social Links Menu"> <div class="menu-social-menu-container"> <ul id="menu-social-menu" class="social-links-menu"> <li id="menu-item-153" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-153"> <a href="https://facebook.com/easypresswire/"> <i class="fab fa-facebook-f"></i> </a> </li> <li id="menu-item-154" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-154"> <a href="https://twitter.com/easypresswire"> <i class="fab fa-twitter"></i> </a> </li> <li id="menu-item-155" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-155"> <a href="https://www.instagram.com/easy_press_wire/"> <i class="fab fa-instagram"></i> </a> </li> <li id="menu-item-155" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-155"> <a href="https://www.youtube.com/channel/UCjX1o2ZnQASooYny2hqYCuQ"> <i class="fab fa-youtube"></i> </a> </li> </ul> </div> </nav> </div> </div> <div class="col-sm-8" id="signup_section"> <div class="tnp-field tnp-field-email"> <h3>Daily Updates</h3> <input class="tnp-email form-control" type="email" name="ne" required placeholder="Enter Email Address"> <input class="tnp-submit" type="submit" value="Subscribe" > </div> </div> </div> </form> </div> </div> </div> </div> </div> </div> </div> </div> <script src="https://cdnjs.cloudflare.com/ajax/libs/jquery-easing/1.4.1/jquery.easing.min.js"></script> <script type="text/javascript" src="https://cdnjs.cloudflare.com/ajax/libs/lg-share/1.1.0/lg-share.min.js"></script> <script type="text/javascript" src="https://cdnjs.cloudflare.com/ajax/libs/lg-zoom/1.1.0/lg-zoom.min.js" ></script> <script type="text/javascript" src="https://cdnjs.cloudflare.com/ajax/libs/lg-video/1.2.2/lg-video.min.js"></script> <script type="text/javascript"> $(document).ready(function() { $('#imageGallery').lightSlider({ gallery:true, item:1, loop:false, thumbItem:9, slideMargin:0, enableDrag: false, currentPagerPosition:'left', adaptiveHeight: true, onSliderLoad: function(el) { el.lightGallery({ selector: '#imageGallery .lightitem', animateThumb: false, showThumbByDefault: false } ); 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Founded in 1970, Meena Bazaar originally began as a small store in Delhi, selling printed sarees, and has evolved today into a leading retail name recognized by Indians globally, serving shoppers in over 45 countries. </p> <p>Meena Bazaar offers a world of ethnic fashion created for the Indian woman, capturing the essence of traditional Indian ethnic wear and infusing it with modern aesthetics, for women of all ages, with an emphasis on the age group of 28-50 years. The appreciation for traditional Indian attires crafted by the brand has been passed down from generations and continues to uphold its essence with a wide range of options at great prices for occasions such as weddings, festivals, formal events, or just for daily wear. Brides to be and bridesmaids can explore wedding wear for bridal trousseau, along with selections of exquisite lehengas and gowns. The brand also offers the best of designer wear in the segment. 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Through its unparalleled association with Myntra, Meena Bazaar seeks to target consumers in the age groups of 22-28 years, with increased demand from Gen-Z shoppers who are developing a penchant for exploring intricate and designer traditional ensembles.  </p> <p>Being one of India’s leading destinations for fashion and lifestyle, Myntra houses over 600 brands in the Indian wear category and is the go-to destination for fashion-forward consumers across the country to access a wide range of brands in the category. Indian wear on Myntra is currently witnessing promising growth, largely driven by fashion-conscious women consumers. 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'2021-12-13 14:09:43', 'created' => '2021-12-13 14:09:43', 'PressRelease' => array( [maximum depth reached] ) ), (int) 1 => array( 'id' => '27991', 'press_release_id' => '5048', 'keyword' => ' Fashion', 'slug' => 'fashion', 'updated' => '2021-12-13 14:09:43', 'created' => '2021-12-13 14:09:43', 'PressRelease' => array( [maximum depth reached] ) ), (int) 2 => array( 'id' => '27992', 'press_release_id' => '5048', 'keyword' => ' End Of Reason Sale', 'slug' => 'end-of-reason-sale', 'updated' => '2021-12-13 14:09:43', 'created' => '2021-12-13 14:09:43', 'PressRelease' => array( [maximum depth reached] ) ), (int) 3 => array( 'id' => '27993', 'press_release_id' => '5048', 'keyword' => ' E-commerce', 'slug' => 'e-commerce', 'updated' => '2021-12-13 14:09:43', 'created' => '2021-12-13 14:09:43', 'PressRelease' => array( [maximum depth reached] ) ), (int) 4 => array( 'id' => '27994', 'press_release_id' => '5048', 'keyword' => ' Sale', 'slug' => 'sale', 'updated' => '2021-12-13 14:09:43', 'created' => '2021-12-13 14:09:43', 'PressRelease' => array( [maximum depth reached] ) ), (int) 5 => array( 'id' => '27995', 'press_release_id' => '5048', 'keyword' => ' Meena Bazaar', 'slug' => 'meena-bazaar', 'updated' => '2021-12-13 14:09:43', 'created' => '2021-12-13 14:09:43', 'PressRelease' => array( [maximum depth reached] ) ), (int) 6 => array( 'id' => '27996', 'press_release_id' => '5048', 'keyword' => '', 'slug' => '', 'updated' => '2021-12-13 14:09:43', 'created' => '2021-12-13 14:09:43', 'PressRelease' => array( [maximum depth reached] ) ) ), 'PressYoutube' => array(), 'PressImage' => array( (int) 0 => array( 'id' => '4053', 'press_release_id' => '5048', 'describe_image' => '', 'image_text' => '', 'image_name' => '61b706c37e4fa.png', 'image_path' => '2021/12/13', 'updated' => '2021-12-13 14:09:43', 'created' => '2021-12-13 14:09:43' ), (int) 1 => array( 'id' => '4054', 'press_release_id' => '5048', 'describe_image' => '', 'image_text' => '', 'image_name' => '61b706c9471e0.png', 'image_path' => '2021/12/13', 'updated' => '2021-12-13 14:09:43', 'created' => '2021-12-13 14:09:43' ) ), 'PressPoadcast' => array(), 'Category' => array( (int) 0 => array( 'id' => '30', 'parent_id' => '0', 'lft' => '11', 'rght' => '12', 'name' => 'India', 'slug' => 'india', 'meta_title' => '', 'meta_keyword' => '', 'meta_description' => '', 'status' => true, 'is_deleted' => false, 'update_status' => '0', 'updated' => '2019-10-31 12:32:24', 'created' => '2019-10-31 12:32:24', 'CategoriesPressRelease' => array( [maximum depth reached] ) ), (int) 1 => array( 'id' => '9', 'parent_id' => '0', 'lft' => '35', 'rght' => '36', 'name' => 'Lifestyle', 'slug' => 'lifestyle', 'meta_title' => 'Lifestyle Press Release | Submit Lifestyle Press Release Online | EPW', 'meta_keyword' => '', 'meta_description' => 'EasyPressWire offers free Lifestyle press release submission service. Submit your lifestyle press release now and get the relevant coverage. Sign-up Now! ', 'status' => true, 'is_deleted' => false, 'update_status' => '0', 'updated' => '2020-02-06 19:29:04', 'created' => '2019-06-21 16:19:50', 'CategoriesPressRelease' => array( [maximum depth reached] ) ), (int) 2 => array( 'id' => '21', 'parent_id' => '0', 'lft' => '55', 'rght' => '56', 'name' => 'Clothing', 'slug' => 'clothing', 'meta_title' => 'Fashion Press Release Distribution | Submit Clothing PR Online', 'meta_keyword' => '', 'meta_description' => 'Fashion Press Release Distribution from EasyPressWire to help you connect and engage with target audiences across the globe. Submit Now! ', 'status' => true, 'is_deleted' => false, 'update_status' => '0', 'updated' => '2020-02-17 17:26:33', 'created' => '2019-09-16 14:43:23', 'CategoriesPressRelease' => array( [maximum depth reached] ) ), (int) 3 => array( 'id' => '18', 'parent_id' => '0', 'lft' => '65', 'rght' => '66', 'name' => 'E-commerce', 'slug' => 'e-commerce', 'meta_title' => 'E-Commerce Press Release Distribution | Submit e-Business PR Online', 'meta_keyword' => '', 'meta_description' => 'Submit the latest eCommerce news and online retail news through EasyPressWire. We provide E-Commerce press release distribution services. Signup Now! ', 'status' => true, 'is_deleted' => false, 'update_status' => '0', 'updated' => '2020-02-17 17:29:06', 'created' => '2019-09-12 17:51:05', 'CategoriesPressRelease' => array( [maximum depth reached] ) ) ), 'Msa' => array(), 'State' => array(), 'Distribution' => array() ) $meta_description = 'Collection to be scaled to 700 options in 2 months, targeting Gen-Z and millennial shoppers with the beginning of the wedding season' $meta_keyword = '' $company = 'EasyPressWire' $release_date = '2021-12-12 19:00:00' $companylogo = 'https://easypresswire.com/img/epw_white.png' $contact_name = 'EasyPressWire' $width = (int) 200 $height = (int) 200 $singleImage = array( (int) 0 => array( 'id' => '4053', 'press_release_id' => '5048', 'describe_image' => '', 'image_text' => '', 'image_name' => '61b706c37e4fa.png', 'image_path' => '2021/12/13', 'updated' => '2021-12-13 14:09:43', 'created' => '2021-12-13 14:09:43' ), (int) 1 => array( 'id' => '4054', 'press_release_id' => '5048', 'describe_image' => '', 'image_text' => '', 'image_name' => '61b706c9471e0.png', 'image_path' => '2021/12/13', 'updated' => '2021-12-13 14:09:43', 'created' => '2021-12-13 14:09:43' ) ) $title_for_layout = 'Ahead of EORS-15, Myntra gives a big boost to Indian wear category with the launch of Meena Bazaar' $model = 'PressRelease' $controller = 'releases' $sliderWidth = (int) 300 $sliderHeight = (int) 0 $thumbWidth = (int) 200 $thumbHeight = (int) 0 $dateformate = '<p>D, F d, Y g:i A</p>' $plancategory = array( 'online-media-post-plus' => 'Online Media Post Plus' ) $action = 'release' $siteName = 'EasyPressWire' $content_for_layout = ' <link rel="stylesheet" type="text/css" href="/plugins/lightslider/css/lightslider.css"/> <script type="text/javascript" src="/plugins/lightslider/js/lightslider.js"></script> <link rel="stylesheet" type="text/css" href="/plugins/lightslider/css/lightgallery.css"/> <script type="text/javascript" src="/plugins/lightslider/js/lightgallery.js"></script> <link rel="stylesheet" type="text/css" href="/plugins/owlcarousel/owl.carousel.min.css"/> <script type="text/javascript" src="/plugins/owlcarousel/owl.carousel.min.js"></script> <style type="text/css"> #PressReleaseform section:not(:first-of-type) { display: none; } #PressReleaseform .action-button { width: 100px; background: #27AE60; font-weight: bold; color: white; border: 0 none; border-radius: 1px; cursor: pointer; padding: 10px 5px; margin: 10px 5px; } #PressReleaseform .action-button:hover, #PressReleaseform .action-button:focus { box-shadow: 0 0 0 2px white, 0 0 0 3px #27AE60; } .primageslider{ border:none !important; } .lSSlideOuter .lSPager.lSGallery{ display:none !important; } img{margin:0 1% 0 1%;} </style> <div id="main-content" class="row single-post"> <div id="content" class="col-lg-12 content"> <div class="panel panel-default"> <div class="panel-body" style="width:100%;" > <div class="box"> <h1 class="box-title">Ahead of EORS-15, Myntra gives a big boost to Indian wear category with the launch of Meena Bazaar</h1> <div class="row"> <div class="col-sm-6 company-dtails"> <div id="prev_company_name" class="ew-compnay float-left"> </div> <div class="ew-date-sm"> Posted On Sun, December 12, 2021, 7:00 PM </div> </div> <div class="full ew-pr-social margin-bottom20 col-sm-6"> <ul class='sharelinks'><li class='ew-date-sm'>Share this article </li><li class='ew-facebook'><a target='_blank' id='prev-facebook' rel='nofollow' href='https://www.facebook.com/sharer.php?u=https://easypresswire.com/release/9026-ahead-of-eors-15-myntra-gives-a-big-boost-to-indian-wear-category-with-the-launch-of-meena-bazaar.html'></a></li><li class='ew-linkedin'><a target='_blank' rel='nofollow' href='https://www.linkedin.com/shareArticle?mini=true&url=https://easypresswire.com/release/9026-ahead-of-eors-15-myntra-gives-a-big-boost-to-indian-wear-category-with-the-launch-of-meena-bazaar.html&title=Ahead of EORS-15, Myntra gives a big boost to Indian wear category with the launch of Meena Bazaar&source=Collection to be scaled to 700 options in 2 months, targeting Gen-Z and millennial shoppers with the beginning of the wedding season' title='Share to LinkedIn' ></a></li><li class='ew-twitter'><a target='_blank' href='https://twitter.com/share?text=Ahead of EORS-15, Myntra gives a big boost to Indian wear category with the launch of Meena Bazaar&url=https://easypresswire.com/release/9026-ahead-of-eors-15-myntra-gives-a-big-boost-to-indian-wear-category-with-the-launch-of-meena-bazaar.html&via=easypresswire' onclick='window.open(this.href, 'targetWindow', 'toolbars=0,location=0,status=0,menubar=0,scrollbars=1,resizable=1,width=640,height=320,left=200,top=200'); return false;' data-title='Share to Twitter' title='Share to Twitter'></a></li><li class='ew-pinterest'><a target='_blank' rel='nofollow' href='https://pinterest.com/pin/create/button/?url=https://easypresswire.com/release/9026-ahead-of-eors-15-myntra-gives-a-big-boost-to-indian-wear-category-with-the-launch-of-meena-bazaar.html&media=https://easypresswire.com/files/company/press_image/2021/12/13/61b706c37e4fa.png&description=Collection to be scaled to 700 options in 2 months, targeting Gen-Z and millennial shoppers with the beginning of the wedding season' title='Share to pinterest'></a></li><li class='ew-mail'><a target='_blank' href='mailto:?Subject=Ahead of EORS-15, Myntra gives a big boost to Indian wear category with the launch of Meena Bazaar&Body=Collection to be scaled to 700 options in 2 months, targeting Gen-Z and millennial shoppers with the beginning of the wedding season https://easypresswire.com/release/9026-ahead-of-eors-15-myntra-gives-a-big-boost-to-indian-wear-category-with-the-launch-of-meena-bazaar.html'></a></li><li class='ew-rss'><a target='_blank' href='https://easypresswire.com/rss/release.rss?s=9026-ahead-of-eors-15-myntra-gives-a-big-boost-to-indian-wear-category-with-the-launch-of-meena-bazaar.html'></a></li></ul> </div> </div> <div class="summary">Collection to be scaled to 700 options in 2 months, targeting Gen-Z and millennial shoppers with the beginning of the wedding season</div> <div class="row primageslider"> <div class="col-sm-12"> <div id='imageGallery'><pre class="cake-error"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr6290634d46905-trace').style.display = (document.getElementById('cakeErr6290634d46905-trace').style.display == 'none' ? '' : 'none');"><b>Warning</b> (2)</a>: getimagesize(): Filename cannot be empty [<b>APP/View/Helper/PostHelper.php</b>, line <b>318</b>]<div id="cakeErr6290634d46905-trace" class="cake-stack-trace" style="display: none;"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr6290634d46905-code').style.display = (document.getElementById('cakeErr6290634d46905-code').style.display == 'none' ? '' : 'none')">Code</a> <a href="javascript:void(0);" onclick="document.getElementById('cakeErr6290634d46905-context').style.display = (document.getElementById('cakeErr6290634d46905-context').style.display == 'none' ? '' : 'none')">Context</a><pre id="cakeErr6290634d46905-code" class="cake-code-dump" style="display: none;"><code><span style="color: #000000"><span style="color: #0000BB">    </span><span style="color: #007700">public function </span><span style="color: #0000BB">resizeSliderThumb</span><span style="color: #007700">(</span><span style="color: #0000BB">$postid</span><span style="color: #007700">,</span><span style="color: #0000BB">$image_name</span><span style="color: #007700">,</span><span style="color: #0000BB">$imageUrl</span><span style="color: #007700">,</span><span style="color: #0000BB">$width</span><span style="color: #007700">=</span><span style="color: #DD0000">'255'</span><span style="color: #007700">,</span><span style="color: #0000BB">$height</span><span style="color: #007700">=</span><span style="color: #DD0000">"226"</span><span style="color: #007700">){</span></span></code> <code><span style="color: #000000"><span style="color: #0000BB">        $fileUrl</span><span style="color: #007700">=</span><span style="color: #0000BB">str_replace</span><span style="color: #007700">(</span><span style="color: #0000BB">SITEURL</span><span style="color: #007700">,</span><span style="color: #0000BB">WWW_ROOT</span><span style="color: #007700">, </span><span style="color: #0000BB">$imageUrl</span><span style="color: #007700">);</span></span></code> <span class="code-highlight"><code><span style="color: #000000"><span style="color: #0000BB">        </span><span style="color: #007700">list(</span><span style="color: #0000BB">$imageWidth</span><span style="color: #007700">, </span><span style="color: #0000BB">$imageHeight</span><span style="color: #007700">) = </span><span style="color: #0000BB">getimagesize</span><span style="color: #007700">(</span><span style="color: #0000BB">$fileUrl</span><span style="color: #007700">);</span></span></code></span></pre><pre id="cakeErr6290634d46905-context" class="cake-context" style="display: none;">$postid = '4053' $image_name = '61b706c37e4fa.png' $imageUrl = '' $width = (int) 200 $height = (int) 200 $fileUrl = ''</pre><pre class="stack-trace">getimagesize - [internal], line ?? PostHelper::resizeSliderThumb() - APP/View/Helper/PostHelper.php, line 318 include - APP/View/Releases/release.ctp, line 90 View::_evaluate() - CORE/Cake/View/View.php, line 971 View::_render() - CORE/Cake/View/View.php, line 933 View::render() - CORE/Cake/View/View.php, line 473 Controller::render() - CORE/Cake/Controller/Controller.php, line 968 Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 200 Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 167 [main] - APP/webroot/index.php, line 119</pre></div></pre><pre class="cake-error"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr6290634d46b96-trace').style.display = (document.getElementById('cakeErr6290634d46b96-trace').style.display == 'none' ? '' : 'none');"><b>Warning</b> (2)</a>: getimagesize() [<a href='http://php.net/function.getimagesize'>function.getimagesize</a>]: Filename cannot be empty [<b>APP/View/Helper/PostHelper.php</b>, line <b>336</b>]<div id="cakeErr6290634d46b96-trace" class="cake-stack-trace" style="display: none;"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr6290634d46b96-code').style.display = (document.getElementById('cakeErr6290634d46b96-code').style.display == 'none' ? '' : 'none')">Code</a> <a href="javascript:void(0);" onclick="document.getElementById('cakeErr6290634d46b96-context').style.display = (document.getElementById('cakeErr6290634d46b96-context').style.display == 'none' ? '' : 'none')">Context</a><pre id="cakeErr6290634d46b96-code" class="cake-code-dump" style="display: none;"><code><span style="color: #000000"><span style="color: #0000BB">    </span><span style="color: #007700">public function </span><span style="color: #0000BB">resizeSliderImage</span><span style="color: #007700">(</span><span style="color: #0000BB">$postid</span><span style="color: #007700">,</span><span style="color: #0000BB">$image_name</span><span style="color: #007700">,</span><span style="color: #0000BB">$imageUrl</span><span style="color: #007700">,</span><span style="color: #0000BB">$width</span><span style="color: #007700">=</span><span style="color: #DD0000">'255'</span><span style="color: #007700">,</span><span style="color: #0000BB">$height</span><span style="color: #007700">=</span><span style="color: #DD0000">""</span><span style="color: #007700">,</span><span style="color: #0000BB">$quality</span><span style="color: #007700">=</span><span style="color: #DD0000">'80'</span><span style="color: #007700">){</span></span></code> <code><span style="color: #000000"><span style="color: #0000BB">        $fileUrl</span><span style="color: #007700">=</span><span style="color: #0000BB">str_replace</span><span style="color: #007700">(</span><span style="color: #0000BB">SITEURL</span><span style="color: #007700">,</span><span style="color: #0000BB">WWW_ROOT</span><span style="color: #007700">, </span><span style="color: #0000BB">$imageUrl</span><span style="color: #007700">);</span></span></code> <span class="code-highlight"><code><span style="color: #000000"><span style="color: #0000BB">        </span><span style="color: #007700">list(</span><span style="color: #0000BB">$imageWidth</span><span style="color: #007700">, </span><span style="color: #0000BB">$imageHeight</span><span style="color: #007700">) = </span><span style="color: #0000BB">getimagesize</span><span style="color: #007700">(</span><span style="color: #0000BB">$fileUrl</span><span style="color: #007700">);</span></span></code></span></pre><pre id="cakeErr6290634d46b96-context" class="cake-context" style="display: none;">$postid = '4053' $image_name = '61b706c37e4fa.png' $imageUrl = '' $width = (int) 1024 $height = '' $quality = '80' $fileUrl = ''</pre><pre class="stack-trace">getimagesize - [internal], line ?? PostHelper::resizeSliderImage() - APP/View/Helper/PostHelper.php, line 336 include - APP/View/Releases/release.ctp, line 91 View::_evaluate() - CORE/Cake/View/View.php, line 971 View::_render() - CORE/Cake/View/View.php, line 933 View::render() - CORE/Cake/View/View.php, line 473 Controller::render() - CORE/Cake/Controller/Controller.php, line 968 Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 200 Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 167 [main] - APP/webroot/index.php, line 119</pre></div></pre><a class='lightitem mainimg' data-sub-html='' data-thumb='' data-src=''><img title="" alt="" src="" class="4053"><p></p></a><pre class="cake-error"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr6290634d46dec-trace').style.display = (document.getElementById('cakeErr6290634d46dec-trace').style.display == 'none' ? '' : 'none');"><b>Warning</b> (2)</a>: getimagesize() [<a href='http://php.net/function.getimagesize'>function.getimagesize</a>]: Filename cannot be empty [<b>APP/View/Helper/PostHelper.php</b>, line <b>318</b>]<div id="cakeErr6290634d46dec-trace" class="cake-stack-trace" style="display: none;"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr6290634d46dec-code').style.display = (document.getElementById('cakeErr6290634d46dec-code').style.display == 'none' ? '' : 'none')">Code</a> <a href="javascript:void(0);" onclick="document.getElementById('cakeErr6290634d46dec-context').style.display = (document.getElementById('cakeErr6290634d46dec-context').style.display == 'none' ? '' : 'none')">Context</a><pre id="cakeErr6290634d46dec-code" class="cake-code-dump" style="display: none;"><code><span style="color: #000000"><span style="color: #0000BB">    </span><span style="color: #007700">public function </span><span style="color: #0000BB">resizeSliderThumb</span><span style="color: #007700">(</span><span style="color: #0000BB">$postid</span><span style="color: #007700">,</span><span style="color: #0000BB">$image_name</span><span style="color: #007700">,</span><span style="color: #0000BB">$imageUrl</span><span style="color: #007700">,</span><span style="color: #0000BB">$width</span><span style="color: #007700">=</span><span style="color: #DD0000">'255'</span><span style="color: #007700">,</span><span style="color: #0000BB">$height</span><span style="color: #007700">=</span><span style="color: #DD0000">"226"</span><span style="color: #007700">){</span></span></code> <code><span style="color: #000000"><span style="color: #0000BB">        $fileUrl</span><span style="color: #007700">=</span><span style="color: #0000BB">str_replace</span><span style="color: #007700">(</span><span style="color: #0000BB">SITEURL</span><span style="color: #007700">,</span><span style="color: #0000BB">WWW_ROOT</span><span style="color: #007700">, </span><span style="color: #0000BB">$imageUrl</span><span style="color: #007700">);</span></span></code> <span class="code-highlight"><code><span style="color: #000000"><span style="color: #0000BB">        </span><span style="color: #007700">list(</span><span style="color: #0000BB">$imageWidth</span><span style="color: #007700">, </span><span style="color: #0000BB">$imageHeight</span><span style="color: #007700">) = </span><span style="color: #0000BB">getimagesize</span><span style="color: #007700">(</span><span style="color: #0000BB">$fileUrl</span><span style="color: #007700">);</span></span></code></span></pre><pre id="cakeErr6290634d46dec-context" class="cake-context" style="display: none;">$postid = '4054' $image_name = '61b706c9471e0.png' $imageUrl = '' $width = (int) 200 $height = (int) 200 $fileUrl = ''</pre><pre class="stack-trace">getimagesize - [internal], line ?? PostHelper::resizeSliderThumb() - APP/View/Helper/PostHelper.php, line 318 include - APP/View/Releases/release.ctp, line 90 View::_evaluate() - CORE/Cake/View/View.php, line 971 View::_render() - CORE/Cake/View/View.php, line 933 View::render() - CORE/Cake/View/View.php, line 473 Controller::render() - CORE/Cake/Controller/Controller.php, line 968 Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 200 Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 167 [main] - APP/webroot/index.php, line 119</pre></div></pre><pre class="cake-error"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr6290634d47024-trace').style.display = (document.getElementById('cakeErr6290634d47024-trace').style.display == 'none' ? '' : 'none');"><b>Warning</b> (2)</a>: getimagesize() [<a href='http://php.net/function.getimagesize'>function.getimagesize</a>]: Filename cannot be empty [<b>APP/View/Helper/PostHelper.php</b>, line <b>336</b>]<div id="cakeErr6290634d47024-trace" class="cake-stack-trace" style="display: none;"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr6290634d47024-code').style.display = (document.getElementById('cakeErr6290634d47024-code').style.display == 'none' ? '' : 'none')">Code</a> <a href="javascript:void(0);" onclick="document.getElementById('cakeErr6290634d47024-context').style.display = (document.getElementById('cakeErr6290634d47024-context').style.display == 'none' ? '' : 'none')">Context</a><pre id="cakeErr6290634d47024-code" class="cake-code-dump" style="display: none;"><code><span style="color: #000000"><span style="color: #0000BB">    </span><span style="color: #007700">public function </span><span style="color: #0000BB">resizeSliderImage</span><span style="color: #007700">(</span><span style="color: #0000BB">$postid</span><span style="color: #007700">,</span><span style="color: #0000BB">$image_name</span><span style="color: #007700">,</span><span style="color: #0000BB">$imageUrl</span><span style="color: #007700">,</span><span style="color: #0000BB">$width</span><span style="color: #007700">=</span><span style="color: #DD0000">'255'</span><span style="color: #007700">,</span><span style="color: #0000BB">$height</span><span style="color: #007700">=</span><span style="color: #DD0000">""</span><span style="color: #007700">,</span><span style="color: #0000BB">$quality</span><span style="color: #007700">=</span><span style="color: #DD0000">'80'</span><span style="color: #007700">){</span></span></code> <code><span style="color: #000000"><span style="color: #0000BB">        $fileUrl</span><span style="color: #007700">=</span><span style="color: #0000BB">str_replace</span><span style="color: #007700">(</span><span style="color: #0000BB">SITEURL</span><span style="color: #007700">,</span><span style="color: #0000BB">WWW_ROOT</span><span style="color: #007700">, </span><span style="color: #0000BB">$imageUrl</span><span style="color: #007700">);</span></span></code> <span class="code-highlight"><code><span style="color: #000000"><span style="color: #0000BB">        </span><span style="color: #007700">list(</span><span style="color: #0000BB">$imageWidth</span><span style="color: #007700">, </span><span style="color: #0000BB">$imageHeight</span><span style="color: #007700">) = </span><span style="color: #0000BB">getimagesize</span><span style="color: #007700">(</span><span style="color: #0000BB">$fileUrl</span><span style="color: #007700">);</span></span></code></span></pre><pre id="cakeErr6290634d47024-context" class="cake-context" style="display: none;">$postid = '4054' $image_name = '61b706c9471e0.png' $imageUrl = '' $width = (int) 1024 $height = '' $quality = '80' $fileUrl = ''</pre><pre class="stack-trace">getimagesize - [internal], line ?? PostHelper::resizeSliderImage() - APP/View/Helper/PostHelper.php, line 336 include - APP/View/Releases/release.ctp, line 91 View::_evaluate() - CORE/Cake/View/View.php, line 971 View::_render() - CORE/Cake/View/View.php, line 933 View::render() - CORE/Cake/View/View.php, line 473 Controller::render() - CORE/Cake/Controller/Controller.php, line 968 Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 200 Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 167 [main] - APP/webroot/index.php, line 119</pre></div></pre><a class='lightitem mainimg' data-sub-html='' data-thumb='' data-src=''><img title="" alt="" src="" class="4054"><p></p></a></div> </div> <a class="propensliderpop" href="javascript:void(0)" onclick="opensliderpop();"></a> </div> <p>Myntra announces the launch of Meena Bazaar, a renowned Indian wear brand known for its sarees, lehengas, kurtis, shararas, and ghararas among other finely crafted and designer Indian wear products, marking its first-ever partnership with an e-commerce platform in the country. Founded in 1970, Meena Bazaar originally began as a small store in Delhi, selling printed sarees, and has evolved today into a leading retail name recognized by Indians globally, serving shoppers in over 45 countries. </p> <p>Meena Bazaar offers a world of ethnic fashion created for the Indian woman, capturing the essence of traditional Indian ethnic wear and infusing it with modern aesthetics, for women of all ages, with an emphasis on the age group of 28-50 years. The appreciation for traditional Indian attires crafted by the brand has been passed down from generations and continues to uphold its essence with a wide range of options at great prices for occasions such as weddings, festivals, formal events, or just for daily wear. Brides to be and bridesmaids can explore wedding wear for bridal trousseau, along with selections of exquisite lehengas and gowns. The brand also offers the best of designer wear in the segment. The brand’s ready-made suits, anarkalis, shararas, ghararas, kurtis, lehengas, and gowns are available from size Small (S), all the way to XXXL (3XL).</p> <p>With 70 retail outlets across various parts of the country and serving customers for decades with the finest collections, Meena Bazaar has established itself firmly among patrons in the premium Indian wear segment. Starting with ~ 350 options to begin with, the brand will subsequently scale options from to ~700 options over the next two months on Myntra. The average price  of the styles available on Myntra range from INR 2200 for Kurtis, to INR 18000 for Laacha/Lehengas. Sarees would be available at an average price  of INR 7000. Through its unparalleled association with Myntra, Meena Bazaar seeks to target consumers in the age groups of 22-28 years, with increased demand from Gen-Z shoppers who are developing a penchant for exploring intricate and designer traditional ensembles.  </p> <p>Being one of India’s leading destinations for fashion and lifestyle, Myntra houses over 600 brands in the Indian wear category and is the go-to destination for fashion-forward consumers across the country to access a wide range of brands in the category. Indian wear on Myntra is currently witnessing promising growth, largely driven by fashion-conscious women consumers. During the upcoming edition of EORS, Myntra is slated to offer 1.5 lakh styles in the Indian wear category at sharp pricing to shoppers across the country, while offering Meena Bazaar the perfect launchpad to acquire new customers and engage with its thriving target audience of fashion-conscious consumers. </p> <p>Speaking on the association of launching  Meena Bazaar, Sharon Pais, Chief Business Officer, Myntra, said, “Myntra continues to be the destination of choice for leading brands to extend their offering to fashion-forward customers across the country. It is a privilege to onboard an iconic fashion brand such as Meena Bazaar that has served generations of shoppers, onto our platform. We believe this association will go a long way in creating a strong impression in the minds of shoppers about Myntra and its fashion proposition as we cater to the widest segment of audiences with an array of options to choose from across price points. Ethnic wear is a category with strong growth prospects and we are betting big on this category, especially ahead of our flagship biannual fashion event, EORS, slated to be held this month. We look forward to a meaningful association with Meena Bazaar.”  </p> <p>Added, Anu Manglani, Founder, Meena Bazaar, “An alliance with Myntra will be an opportunity for various customers to experience our brand who are currently unable to. Furthermore, customer convenience will be enhanced by avoiding the current pollution levels, travel time, and costs associated with shopping offline. From a product perspective, a number of products unavailable offline will be available on Myntra. We are extremely excited to start this journey and see a very bright future ahead."</p> <div class="row" id="youtube_podcast"> </div> <br> </p> <div id="keywords_section"> This press release is posted under categories <a target="_blank" style="text-decoration:none;color:#212529" href="https://easypresswire.com/category/india"><i><u>India</u></i></a>, <a target="_blank" style="text-decoration:none;color:#212529" href="https://easypresswire.com/category/lifestyle"><i><u>Lifestyle</u></i></a>, <a target="_blank" style="text-decoration:none;color:#212529" href="https://easypresswire.com/category/clothing"><i><u>Clothing</u></i></a>, <a target="_blank" style="text-decoration:none;color:#212529" href="https://easypresswire.com/category/e-commerce"><i><u>E-commerce</u></i></a> </div> <div class="row" id="youtube_podcast">   </div> <div id="tags"> Tags: <a href='https://easypresswire.com/releases/tag/myntra'>Myntra</a><a href='https://easypresswire.com/releases/tag/fashion'> Fashion</a><a href='https://easypresswire.com/releases/tag/end-of-reason-sale'> End Of Reason Sale</a><a href='https://easypresswire.com/releases/tag/e-commerce'> E-commerce</a><a href='https://easypresswire.com/releases/tag/sale'> Sale</a><a href='https://easypresswire.com/releases/tag/meena-bazaar'> Meena Bazaar</a><a href='https://easypresswire.com/releases/tag/'> </a> </div> <br/> <div class="full each_post_signuo_social row"> <div class="col-sm-12"> <div class="tnp tnp-subscription"> <form method="post" action="https://easypresswire.com/blog/?na=s" onsubmit="return newsletter_check(this)"> <input type="hidden" name="nlang" value=""> <div class="row"> <div class="col-sm-4" id="follow_section"> <div> <h3>Follow us on </h3> <nav class="social-navigation" role="navigation" aria-label="Footer Social Links Menu"> <div class="menu-social-menu-container"> <ul id="menu-social-menu" class="social-links-menu"> <li id="menu-item-153" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-153"> <a href="https://facebook.com/easypresswire/"> <i class="fab fa-facebook-f"></i> </a> </li> <li id="menu-item-154" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-154"> <a href="https://twitter.com/easypresswire"> <i class="fab fa-twitter"></i> </a> </li> <li id="menu-item-155" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-155"> <a href="https://www.instagram.com/easy_press_wire/"> <i class="fab fa-instagram"></i> </a> </li> <li id="menu-item-155" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-155"> <a href="https://www.youtube.com/channel/UCjX1o2ZnQASooYny2hqYCuQ"> <i class="fab fa-youtube"></i> </a> </li> </ul> </div> </nav> </div> </div> <div class="col-sm-8" id="signup_section"> <div class="tnp-field tnp-field-email"> <h3>Daily Updates</h3> <input class="tnp-email form-control" type="email" name="ne" required placeholder="Enter Email Address"> <input class="tnp-submit" type="submit" value="Subscribe" > </div> </div> </div> </form> </div> </div> </div> </div> </div> </div> </div> </div> <script src="https://cdnjs.cloudflare.com/ajax/libs/jquery-easing/1.4.1/jquery.easing.min.js"></script> <script type="text/javascript" src="https://cdnjs.cloudflare.com/ajax/libs/lg-share/1.1.0/lg-share.min.js"></script> <script type="text/javascript" src="https://cdnjs.cloudflare.com/ajax/libs/lg-zoom/1.1.0/lg-zoom.min.js" ></script> <script type="text/javascript" src="https://cdnjs.cloudflare.com/ajax/libs/lg-video/1.2.2/lg-video.min.js"></script> <script type="text/javascript"> $(document).ready(function() { $('#imageGallery').lightSlider({ gallery:true, item:1, loop:false, thumbItem:9, slideMargin:0, enableDrag: false, currentPagerPosition:'left', adaptiveHeight: true, onSliderLoad: function(el) { el.lightGallery({ selector: '#imageGallery .lightitem', animateThumb: false, showThumbByDefault: false } ); 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include - APP/View/Layouts/site_default.ctp, line 229 View::_evaluate() - CORE/Cake/View/View.php, line 971 View::_render() - CORE/Cake/View/View.php, line 933 View::renderLayout() - CORE/Cake/View/View.php, line 546 View::render() - CORE/Cake/View/View.php, line 481 Controller::render() - CORE/Cake/Controller/Controller.php, line 968 Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 200 Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 167 [main] - APP/webroot/index.php, line 119

Ahead of EORS-15, Myntra gives a big boost to Indian wear category with the launch of Meena Bazaar

Posted On Sun, December 12, 2021, 7:00 PM

Collection to be scaled to 700 options in 2 months, targeting Gen-Z and millennial shoppers with the beginning of the wedding season

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        $fileUrl=str_replace(SITEURL,WWW_ROOT, $imageUrl);
        list($imageWidth, $imageHeight) = getimagesize($fileUrl);
$postid = '4053'
$image_name = '61b706c37e4fa.png'
$imageUrl = ''
$width = (int) 200
$height = (int) 200
$fileUrl = ''
getimagesize - [internal], line ??
PostHelper::resizeSliderThumb() - APP/View/Helper/PostHelper.php, line 318
include - APP/View/Releases/release.ctp, line 90
View::_evaluate() - CORE/Cake/View/View.php, line 971
View::_render() - CORE/Cake/View/View.php, line 933
View::render() - CORE/Cake/View/View.php, line 473
Controller::render() - CORE/Cake/Controller/Controller.php, line 968
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Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 167
[main] - APP/webroot/index.php, line 119

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        $fileUrl=str_replace(SITEURL,WWW_ROOT, $imageUrl);
        list($imageWidth, $imageHeight) = getimagesize($fileUrl);
$postid = '4053'
$image_name = '61b706c37e4fa.png'
$imageUrl = ''
$width = (int) 1024
$height = ''
$quality = '80'
$fileUrl = ''
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include - APP/View/Releases/release.ctp, line 91
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View::_render() - CORE/Cake/View/View.php, line 933
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        $fileUrl=str_replace(SITEURL,WWW_ROOT, $imageUrl);
        list($imageWidth, $imageHeight) = getimagesize($fileUrl);
$postid = '4054'
$image_name = '61b706c9471e0.png'
$imageUrl = ''
$width = (int) 200
$height = (int) 200
$fileUrl = ''
getimagesize - [internal], line ??
PostHelper::resizeSliderThumb() - APP/View/Helper/PostHelper.php, line 318
include - APP/View/Releases/release.ctp, line 90
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View::_render() - CORE/Cake/View/View.php, line 933
View::render() - CORE/Cake/View/View.php, line 473
Controller::render() - CORE/Cake/Controller/Controller.php, line 968
Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 200
Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 167
[main] - APP/webroot/index.php, line 119

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        $fileUrl=str_replace(SITEURL,WWW_ROOT, $imageUrl);
        list($imageWidth, $imageHeight) = getimagesize($fileUrl);
$postid = '4054'
$image_name = '61b706c9471e0.png'
$imageUrl = ''
$width = (int) 1024
$height = ''
$quality = '80'
$fileUrl = ''
getimagesize - [internal], line ??
PostHelper::resizeSliderImage() - APP/View/Helper/PostHelper.php, line 336
include - APP/View/Releases/release.ctp, line 91
View::_evaluate() - CORE/Cake/View/View.php, line 971
View::_render() - CORE/Cake/View/View.php, line 933
View::render() - CORE/Cake/View/View.php, line 473
Controller::render() - CORE/Cake/Controller/Controller.php, line 968
Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 200
Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 167
[main] - APP/webroot/index.php, line 119

Myntra announces the launch of Meena Bazaar, a renowned Indian wear brand known for its sarees, lehengas, kurtis, shararas, and ghararas among other finely crafted and designer Indian wear products, marking its first-ever partnership with an e-commerce platform in the country. Founded in 1970, Meena Bazaar originally began as a small store in Delhi, selling printed sarees, and has evolved today into a leading retail name recognized by Indians globally, serving shoppers in over 45 countries.

Meena Bazaar offers a world of ethnic fashion created for the Indian woman, capturing the essence of traditional Indian ethnic wear and infusing it with modern aesthetics, for women of all ages, with an emphasis on the age group of 28-50 years. The appreciation for traditional Indian attires crafted by the brand has been passed down from generations and continues to uphold its essence with a wide range of options at great prices for occasions such as weddings, festivals, formal events, or just for daily wear. Brides to be and bridesmaids can explore wedding wear for bridal trousseau, along with selections of exquisite lehengas and gowns. The brand also offers the best of designer wear in the segment. The brand’s ready-made suits, anarkalis, shararas, ghararas, kurtis, lehengas, and gowns are available from size Small (S), all the way to XXXL (3XL).

With 70 retail outlets across various parts of the country and serving customers for decades with the finest collections, Meena Bazaar has established itself firmly among patrons in the premium Indian wear segment. Starting with ~ 350 options to begin with, the brand will subsequently scale options from to ~700 options over the next two months on Myntra. The average price of the styles available on Myntra range from INR 2200 for Kurtis, to INR 18000 for Laacha/Lehengas. Sarees would be available at an average price of INR 7000. Through its unparalleled association with Myntra, Meena Bazaar seeks to target consumers in the age groups of 22-28 years, with increased demand from Gen-Z shoppers who are developing a penchant for exploring intricate and designer traditional ensembles.

Being one of India’s leading destinations for fashion and lifestyle, Myntra houses over 600 brands in the Indian wear category and is the go-to destination for fashion-forward consumers across the country to access a wide range of brands in the category. Indian wear on Myntra is currently witnessing promising growth, largely driven by fashion-conscious women consumers. During the upcoming edition of EORS, Myntra is slated to offer 1.5 lakh styles in the Indian wear category at sharp pricing to shoppers across the country, while offering Meena Bazaar the perfect launchpad to acquire new customers and engage with its thriving target audience of fashion-conscious consumers.

Speaking on the association of launching Meena Bazaar, Sharon Pais, Chief Business Officer, Myntra, said, “Myntra continues to be the destination of choice for leading brands to extend their offering to fashion-forward customers across the country. It is a privilege to onboard an iconic fashion brand such as Meena Bazaar that has served generations of shoppers, onto our platform. We believe this association will go a long way in creating a strong impression in the minds of shoppers about Myntra and its fashion proposition as we cater to the widest segment of audiences with an array of options to choose from across price points. Ethnic wear is a category with strong growth prospects and we are betting big on this category, especially ahead of our flagship biannual fashion event, EORS, slated to be held this month. We look forward to a meaningful association with Meena Bazaar.”

Added, Anu Manglani, Founder, Meena Bazaar, “An alliance with Myntra will be an opportunity for various customers to experience our brand who are currently unable to. Furthermore, customer convenience will be enhanced by avoiding the current pollution levels, travel time, and costs associated with shopping offline. From a product perspective, a number of products unavailable offline will be available on Myntra. We are extremely excited to start this journey and see a very bright future ahead."

This press release is posted under categories India, Lifestyle, Clothing, E-commerce