Honda adds new chapter to CB Legacy in India Announces global premier of CB350RS

Posted On Thu, February 18, 2021, 12:00 PM
Second mid-size ‘Made in India for the World’ motorcycle in the CB Family

New Delhi: Revving up the mid-size 350-500cc motorcycle segment, Honda Motorcycle & Scooter India Pvt. Ltd. today announced global premier of all new CB350RS. An amalgamation of contemporary style and superior stance, CB350RS is the second new introduction in the CB family, which is ‘Made in India for the World’. The CB350RS is attractively priced, starting at INR 1,96,000(ex-showroom PAN India).

Speaking on the rich legacy of CB Brand, Mr. Atsushi Ogata, Managing Director, President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd. said, “Brand CB stands for realizing dreams of a true motorcycle enthusiast. Since the launch of the CB92 in 1959, it has pushed the boundaries of technology. It is a beautiful overlap of performance, comfort, style, technology and reliability. Last year, Indian riders got a chance to experience ‘made in India’ CB brand and elevate their pride of fun riding. Today, we are excited to add another chapter to the CB series. Exhibiting the true legacy of CB Brand, the CB350RS will add value for the Indian customer by providing contemporary style and superior stance, further enhancing the fun biking culture.”

Elaborating on CB350RS, Mr. Yadvinder Singh Guleria, Director – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “Carrying forward the legacy of CB brand, the all-new CB350RS is based on “Road Sailing Concept – RS”. It defines the character of the bike’s smooth performance on the road with a sailing feel & comfort for the rider. The CB350RS is crafted to suit the rider’s lifestyle with its sophisticated urban style and a powerful advanced 350cc engine. It’s a call to all the riders to gear up and ‘Live Your Story’.”


This press release is posted under categories India, Business, Automobile, Brands, Marketing, Lifestyle

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