Mastercard Brings Team Cashless India to Udaipur
Mastercard has brought its flagship Team Cashless India campaign to Udaipur in Rajasthan. Over the four days, the campaign will engage with small merchants and consumers in the city to drive awareness of the convenience, safety, and security of digital payments. Team Cashless India volunteers will visit popular places in Udaipur such as Bapu Bazzar, Surajpol , Delhi Gate/Hathipul and Chetak circle to speak to merchants about the importance of digital payments. During these visits, the teams will distribute sanitization kits to merchants and will fully comply with the Government’s Covid-19 protocols for social distancing. The campaign is being rolled out in Udaipur at a time when consumers prefer to use contactless digital payments for their daily shopping because it is safer, more hygienic, and convenient than using cash.
In addition to on-ground engagement, under Team Cashless India, Mastercard, in partnership with legendary cricketer Mahendra Singh Dhoni, are encouraging members of the public to nominate one or more neighborhood merchants who currently do not accept digital payments to join the program.
Merchants who will be nominated to join Mahendra Singh Dhoni’s Team Cashless India will receive assistance from Mastercard, Confederation of All India Traders (CAIT), acquirer banks and fintech companies to deploy digital payments acceptance infrastructure. The ripple effect of nominations is expected to create a pan-India movement that will drive increased digital payments adoption.
To date, Mastercard’s Team Cashless India has completed on-ground outreach activities in 17 cities, reached over 120 million people and engaged more than 70,000 merchants through grassroots activations. Furthermore, 34,597 nominations (and counting) have come in from people who would like their neighborhood merchant to be enabled with digital payments.