Audi India drives in the New Audi A6

Posted On Thu, October 31, 2019, 2:02 PM
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Audi, the German luxury car manufacturer today,launched the newAudi A6 in India. The successful model, at an attractive price is equipped with a powerful and peppy 2.0L TFSI engine and generates 180kW (245 hp) and 370 Nm of torque propelling the car from 0-100kmph in 6.8 seconds. The fully connected, comfortable, sporty and elegantly sculpturednew Audi A6 45 TFSI isnow available acrossAudi dealerships in India. Range starts at INR 54,20,000 onwards.

Commenting on the launch, Mr. Balbir Singh Dhillon, Head of Audi India, said, “With the launch of the new Audi A6, we are presenting the eighth generation of the successful full size sedan that brings numerous innovations to the segment. The new Audi A6 heralds the very best of luxury and technology,while also marking the entry of our first BS-VI compliant model in the country. Whether in terms of digitalization, comfort or sportiness – the elegantly sculptured new Audi A6 is a multi-talent in the luxury class and we are confident that it will be one of our best-selling models in the India.”

Mr. Dhillon further added,“The new Audi A6 is a car that will attract buyers who want to drive as well as be driven. It is a blend of front and rear seat comfort –offered with a host of gadgets that will appeal to the user.With the launch of the new Audi A6 and a slew of other launches in 2020 we are confident of increasing our car parc in India.”

Commenting on Audi India’s digitalization initiatives, Mr. Dhillon said, “Digital customer centric initiatives are a key focus area for Audi in India. With the new Audi A6 we are offering the ‘myAudi Connect’ App complimentary as an inaugural offer until December 31, 2019. The ‘myAudi Connect’ App compliments the lifestyle of the Audi owner – we areoffering a host of features for the first time in India. Through these tech-driven, new age solutions we want our customers to experience what the Audi brand truly stands for - ‘Vorsprung durch Technik’.”

Audi India also introduced Augmented Reality (AR) and Virtual Reality (VR) elements that give customers a look and feel of a car that can be configured before purchase. As part of the Digital Retail initiatives, Audi India has also taken e-commerce to the next level – customers can now purchase genuine Audi merchandise directly online from the Audi Shop on URL (

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This press release is posted under categories Business, Automobile, Brands, Marketing, Lifestyle, Finance, Private Sector, India

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