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Category:- Entertainment </div>
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<h4 class="box-title"><a href="https://easypresswire.com/release/6711-mx-player-altbalaji-rope-in-kangana-ranaut-to-host-their-biggest-most-fearless-reality-show-lock-upp-badass-jail-atyaachari-khel.html">MX Player & ALTBalaji rope in Kangana Ranaut to host their biggest & most fearless reality show - Lock Upp: Badass Jail, Atyaachari Khel!</a> </h4>
<p class="summary">
The captive reality show will live stream 24x7 and see celebrity participants locked up behind bars with host Kangana Ranaut cracking the baton! ... </p>
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Posted On : Fri, February 04, 2022, 2:33 PM </span>
<a class="catlink" href="https://easypresswire.com/category/entertainment">Entertainment</a>
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<h4 class="box-title"><a href="https://easypresswire.com/release/6118-karan-patel-makes-his-ott-debut-with-mx-player-s-raktanchal-2.html">Karan Patel makes his OTT debut with MX Player's Raktanchal 2</a> </h4>
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With an acting career spanning over two decades, Karan Patel has become a household name and has been winning hearts across the country with his stellar performances. After carving a niche for himself in the television industry, Karan is all set to m... </p>
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Posted On : Thu, February 03, 2022, 12:26 PM </span>
<a class="catlink" href="https://easypresswire.com/category/entertainment">Entertainment</a>
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<h4 class="box-title"><a href="https://easypresswire.com/release/5815-mx-player-releases-the-trailer-of-a-revenge-based-political-drama-raktanchal-2.html">MX Player releases the trailer of a revenge based political drama, Raktanchal 2</a> </h4>
<p class="summary">
Iss baar, ranneeti nahi - rajneeti hogi is the promise of the highly anticipated second chapter of the MX Original Series, that is inspired by true events ... </p>
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Posted On : Wed, February 02, 2022, 2:00 PM </span>
<a class="catlink" href="https://easypresswire.com/category/entertainment">Entertainment</a>
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<h4 class="box-title"><a href="https://easypresswire.com/release/6654-ekta-r-kapoor-is-all-geared-up-to-announce-the-biggest-and-the-most-fearless-reality-show-for-mx-player-altbalaji.html">Ekta R Kapoor is all geared up to announce the biggest and the most fearless reality show for MX Player & ALTBalaji!</a> </h4>
<p class="summary">
In a bid to continue regaling their viewers with content spanning varied genres and narratives that are clutter breaking, MX Player and ALTBalaji are all set to announce the biggest and the most fearless reality show in the Indian OTT ecosystem. ... </p>
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Posted On : Tue, February 01, 2022, 4:55 PM </span>
<a class="catlink" href="https://easypresswire.com/category/entertainment">Entertainment</a>
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<h4 class="box-title"><a href="https://easypresswire.com/release/220-mx-player-knocks-the-ball-out-of-the-park-with-campus-diaries-and-bhaukaal-2-crossing-100mn-views-each.html">MX Player knocks the ball out of the park with Campus Diaries and Bhaukaal 2 crossing 100Mn views each</a> </h4>
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After three back-to-back superhit shows - Samantar 2, Ek Thi Begum and Matsya Kaand, the youth drama and the crime thriller are the next big hits among the audiences... </p>
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Posted On : Mon, January 31, 2022, 4:03 PM </span>
<a class="catlink" href="https://easypresswire.com/category/entertainment">Entertainment</a>
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<h4 class="box-title"><a href="https://easypresswire.com/release/218-virtual-influencer-shawn-is-the-star-of-upcoming-educational-animated-television-show-for-children.html">Virtual Influencer Shawn is The Star of Upcoming Educational Animated Television Show for Children</a> </h4>
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Malaysia- A virtual influencer named Shawn has been announced as the star of an upcoming educational animated television show for children. The TV show, called Life of Shawn, will be based on an 18-year-old virtual influencer named Shawn who enjoys d... </p>
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Posted On : Mon, January 31, 2022, 1:52 PM </span>
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<h4 class="box-title"><a href="https://easypresswire.com/release/5793-tata-sky-is-now-tata-play.html">Tata Sky is now Tata Play</a> </h4>
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Tata Sky rebrands - new name ‘Tata Play’ and new brand identity unveiled; to be visible to the viewers starting 27th January... </p>
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Posted On : Thu, January 27, 2022, 6:00 PM </span>
<a class="catlink" href="https://easypresswire.com/category/entertainment">Entertainment</a>
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<h4 class="box-title"><a href="https://easypresswire.com/release/198-iss-baar-ranneeti-nahi-rajneeti-hogi-mx-player-drops-the-teaser-of-raktanchal-2-on-republic-day.html">Iss baar Ranneeti nahi Rajneeti hogi: MX Player drops the teaser of Raktanchal 2 on Republic Day</a> </h4>
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Celebrating India's 73rd Republic Day on which the Constitution of India came into effect, MX Player released the teaser of its political drama - MX Original Series Raktanchal 2.
With Rajneeti at the core of changing equations in Purvanchal, t... </p>
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Posted On : Thu, January 27, 2022, 4:00 PM </span>
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<h4 class="box-title"><a href="https://easypresswire.com/release/4579-approach-entertainment-bags-worldwide-marketing-organization-s-service-excellence-award.html">Approach Entertainment Bags Worldwide Marketing Organization’s Service Excellence Award</a> </h4>
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Mumbai: India’s Leading Award Winning Celebrity Management and Films Productions Company, Approach Entertainment has recently bagged the world’s important business recognition, Service Excellence Award, for their business excellence at DoubleTre... </p>
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Posted On : Fri, January 21, 2022, 7:16 PM </span>
<a class="catlink" href="https://easypresswire.com/category/entertainment">Entertainment</a>
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<h4 class="box-title"><a href="https://easypresswire.com/release/9839-colors-launches-a-new-home-grown-talent-show-hunarbaaz-desh-ki-shaan.html">COLORS launches a new home-grown talent show ‘Hunarbaaz – Desh Ki Shaan’</a> </h4>
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Mithun Chakraborty, Karan Johar and Parineeti Chopra to front the powerful panel of judges... </p>
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Posted On : Thu, January 20, 2022, 5:00 PM </span>
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'title' => 'MX Player & ALTBalaji rope in Kangana Ranaut to host their biggest & most fearless reality show - Lock Upp: Badass Jail, Atyaachari Khel!',
'slug' => '6711-mx-player-altbalaji-rope-in-kangana-ranaut-to-host-their-biggest-most-fearless-reality-show-lock-upp-badass-jail-atyaachari-khel.html',
'summary' => 'The captive reality show will live stream 24x7 and see celebrity participants locked up behind bars with host Kangana Ranaut cracking the baton! ',
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'body' => '<p>Some imprisonments break you, while some make you tougher. One realizes the value of freedom only when one is locked up. Witness this for the first time in India, as MX Player - India’s entertainment super app & streaming giant ALTBalaji, announce the biggest and the most fearless reality show - Lock Upp: Badass Jail, Atyaachari Khel. In a never-seen-before reality show, 16 controversial celebrities will be put together in a lock up for months and will be stripped of their amenities. Adding to it, the Queen of Bollywood Kangana Ranaut will step in as a fiery host of the show.</p>
<p>Lock Up promises to be an engaging captive reality show with all the ingredients that will keep you glued to your seat. A daring celebrity host, compelling tasks, dramatic fights, and an interesting mix of contestants who will do anything & everything to survive in the jail is the perfect amalgamation of entertainment.</p>
<p>At the press conference, Karan Bedi, CEO - MX Media along with Content Queen Ekta R. Kapoor announced the feisty Kangana Ranaut as the host for this first of its kind format. Also gracing the event were ALTBalaji Group COO - Zulfiqar Khan, Nikhil Gandhi - COO, MX Media and Mansi Shrivastav, SVP and Head – Content Acquisitions, MX Player who were present while unveiling the logo of this dynamic show.</p>
<p>The Queen of Bollywood Kangana Ranaut quipped: “I am thrilled and excited for foraying into the OTT with such a unique and brilliant concept. The scale and reach of both ALTBalaji and MX Player are massive. I am sure this show will give me a great opportunity to get in touch with my fans and entertain them as the host of Lock Upp. I want to thank the boss lady Ekta for always being by my side, she has always been someone I admire and respect a lot. I am glad that she is there with me for my OTT debut as well. To all my fans out there, get ready for the most FEARLESS show ever!”</p>
<p>Karan Bedi, CEO - MX Media added saying, “MX has always been a market disruptor - our user first approach to create product and content experiences that appeal to our huge audiences’ segments has made us India's largest entertainment platform today. Lock Upp is yet another step in disrupting the Indian entertainment ecosystem as it is designed as a digital first non-fiction offering that will release on a scale that is unprecedented for India. We are excited to collaborate with ALTBalaji and with one of India’s finest actors - Kangana Ranaut.”</p>
<p>Speaking about launching Lock Upp, Content Czarina Ekta R. Kapoor, shares: “I am glad to announce India’s biggest & the most fearless reality show Lock Upp hosted by the powerhouse of talent and the dynamic Kangana Ranaut. Kangana has been a very dear friend, I am glad to support and congratulate her on her first digital debut. Lock Upp is being launched on a massive scale and has all the elements that make for an entertaining reality show. The concept of the show is brilliant, and I am sure that it will captivate the viewers and set a new-standard for reality shows. I am also glad that MX Player has partnered with ALTBalaji. I wish the team the very best and I am sure they will create history with Lock Upp and that it will be a roaring success!”</p>
<p>Elaborating on how this format promises to be an audience favorite, Nikhil Gandhi, COO – MX Media said, “At the heart of MX Player’s success lies the ‘Global Indian’ consumer and we have constantly been working towards creating content as per consumer preferences, especially given the large user base of over 300Mn globally spanning across the US, UK, Middle East South East Asia and more that we cater to on our platform. There is a lot of potential for an edgy, larger-than-life, captive reality show that Lock Upp is. And, with India's favourite Queen, Kangana Ranaut as the host and sixteen incredibly popular contestants who will do anything & everything to survive in the jail - we believe this format will surely be an audience favourite."</p>
<p>Speaking about this content partnership with ALTBalaji, Mansi Shrivastav, SVP and Head – Content Acquisitions, MX Player said, “MX Player's content design focuses on building a bouquet of engaging and entertaining offerings for our diverse audience and the biggest pillar of our content creation philosophy is our partnership with content creators and aggregators. To bring alive this unique captive reality series, we are thrilled to partner with ALTBalaji, one of the leading content creators in our country. Together, we share a belief in consumer obsession and with this unconventional nonfiction offering - we are hoping to win millions of hearts.”</p>
<p>ALTBalaji Group COO Zulfiqar Khan also announced that ALTBalaji will also introduce the world’s first fantasy metaverse game based on reality show. An innovation like this which is one of a kind and for the first time in India, this game will be introduced with Lock Upp where the audiences can play real and win real.</p>
<p>Speaking about the game, Zulfiqar Khan, COO - Group ALTBalaji shares, “ALTBalaji is proud to be the first in the world to launch a metaverse game that is based on a reality show. Gaming enthusiasts around the world can explore this fantastic world that we are creating with elements of blockchain and NFTs. It is going to be a very exciting release and will introduce the viewers to the dynamic world of Lock Upp."</p>
<p>MX Player and ALTBalaji will livestream this show 24x7 on their respective platforms and will have the audiences interact directly with the contestants. The audiences will be empowered to punish or award their chosen contestants and even play ‘Khabri’ to some of them. Produced by Endemol Shine India, the show premiers on MX Player & ALTBalaji from 27th February 2022.</p>
<p> </p>
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'body' => '<p>With an acting career spanning over two decades, Karan Patel has become a household name and has been winning hearts across the country with his stellar performances. After carving a niche for himself in the television industry, Karan is all set to make his OTT debut on MX Player. The actor will woo audiences as a highly decorated Police Officer named Himanshu Patnaik in MX Original Series - Raktanchal 2, which releases on 11th February.</p>
<p>Elaborating on this move, Karan Patel said, “After working in the television industry for a long time, I was keen to explore the OTT space, but I was waiting for the right opportunity. Digital content has strong and exciting storylines that gives actors many opportunities to showcase their versatility as well as challenge ourselves with interesting characters.”</p>
<p>He further adds on making his OTT debut with Raktanchal 2, “When I read the script of the series,it caught my fancy because of range of emotions that my role demanded it helped me better myself as an actor. Its been a great experience working with cast and crew and am sure MX will do wonders in presenting it well."</p>
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<p>The intriguing trailer highlights how political equations are about to change as these power-hungry adversaries set their eyes on becoming the new CM. Ramanand Rai, a senior politician, has powerful competition from Waseem Khan who was one of the big tender mafias of Purvanchal and has now entered active politics, while Sarawasti Devi - a sole woman representative of the state also wants to stake claim to the coveted CM chair. Suddenly, one day, the media announces Vijay Singh is alive which throws everyone’s plans off track.</p>
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'summary' => 'Iss baar, ranneeti nahi - rajneeti hogi is the promise of the highly anticipated second chapter of the MX Original Series, that is inspired by true events ',
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'body' => '<p>Political rallies, roadshows and passionate speeches defending their reign in the face of a spirited challenge by the opposition - elections in India are the only events that wholly captures the imagination of millions of citizens. As the heat and dust of the march to the polls engulfs multiple states, MX Player brings viewers the highly anticipated MX Original Series Raktanchal 2 which promises iss baar, ranneeti nahi - rajneeti hogi. Inspired by true events of the early 90s when the entire dynamics of UP politics was about to change, Raktanchal 2 is a 9-episodic political-drama set in a backdrop of revenge, deceit and power games at the behest of its four main protagonists - Ramanand Rai (Ashish Vidyarthi), Vijay Singh (Kranti Prakash Jha), Waseem Khan (Nikitin Dheer) and Saraswati Devi (Mahie Gill). Directed by Ritam Srivastav, it also stars Karan Patel and Soundarya Sharma in pivotal roles. Starting 11th February, all episodes of this high octane narrative will stream for free exclusively on MX Player.</p>
<p>The intriguing trailer highlights how political equations are about to change as these power-hungry adversaries set their eyes on becoming the new CM. Ramanand Rai, a senior politician, has powerful competition from Waseem Khan who was one of the big tender mafias of Purvanchal and has now entered active politics, while Sarawasti Devi - a sole woman representative of the state also wants to stake claim to the coveted CM chair. Suddenly, one day, the media announces Vijay Singh is alive which throws everyone’s plans off track.</p>
<p>Commenting on his journey, Nikitin Dheer says, “Playing Waseem has always been difficult. This character is very complex and has multiple emotions running high at each turn which is what compelled me to take this role. From learning dialects of UP to dressing the part as a politician, I have given this character my best shot. I only hope that the audience appreciates my role as much as they did in the first season.”</p>
<p>Talking about Raktanchal 2, Kranti Prakash Jha said, “I am really excited for the second season of l.Raktancha After ending season 1 on a cliffhanger, Vijay’s comeback is much awaited and this time round - rajneeti banayega Purvanchal ko Raktanchal. I can’t wait to see the audience reaction to the trailer.”</p>
<p>Mahie Gill on being a part of Raktanchal 2 said, “Proud, and defiant, Saraswati Devi is an enigma who is taking this male dominated world by storm. After playing such a powerful character on screen, inspired by real-life instances from the early 90s, I realized what it takes to be a woman in Indian politics.”</p>
<p>Talking about his experience, Ashish Vidyarthi said, “We have created an exciting political drama for our audience that unfolds the murky world of politics, and I hope they shower us with the same love and support as they did during Raktanchal season 1.”</p>
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'title' => 'Ekta R Kapoor is all geared up to announce the biggest and the most fearless reality show for MX Player & ALTBalaji!',
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'body' => '<p>In a bid to continue regaling their viewers with content spanning varied genres and narratives that are clutter breaking, MX Player and ALTBalaji are all set to announce the biggest and the most fearless reality show in the Indian OTT ecosystem. </p>
<p>A source reveals, “Ekta is all set to announce the biggest reality show in India with an epic scale that viewers must have never seen in such a show before. In this nonfiction offering, the audiences will witness a spectacle of unstoppable excitement and unbounding energy.”</p>
<p>Can it be a talent show, a dance reality show or a love-school game? The concept of the show is yet unknown.</p>
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'title' => 'MX Player knocks the ball out of the park with Campus Diaries and Bhaukaal 2 crossing 100Mn views each',
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'summary' => 'After three back-to-back superhit shows - Samantar 2, Ek Thi Begum and Matsya Kaand, the youth drama and the crime thriller are the next big hits among the audiences',
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'body' => '<p>India’s entertainment super app, MX Player is delivering on its promise of entertaining the audiences with back-to-back hit shows. After highly appreciated and loved shows like Samantar 2, Ek Thi Begum 2 and Matsya Kaand, its recently launched original series, Campus Diaries and Bhaukaal 2, are roaring successes. The youth drama Campus Diaries, which was released earlier this month has crossed 100 Mn views on MX Player in two weeks of its launch. Additionally, after the huge success of its last season, the crime thriller Bhaukaal 2 which released last week has received an overwhelming response and has also crossed 100 Mn views on the platform. </p>
<p>Elaborating on the success of back-to-back content wins for the platform, Gautam Talwar, Chief Content Officer at MX Player said, “We, at MX Player spend a lot of time mining insights from our core consumers that reveal their content preferences. This is an ongoing process and both data as well as qualitative analysis feeds into that consumer centricity. This enables us to engage and collaborate with passionate, authentic story tellers to cater to this massive audience base that we have at MX which penetrates the smallest of towns/villages in this country. Shows like Samantar 2, Ek Thi Begum 2 and Bhaukaal 2 which have multiple seasons along with Matsya Kaand and Campus Diaries which also now are progressing to successive seasons are testament that we have effectively managed to bring viewers fresh narratives that are lesser explored in the Indian OTT ecosystem.”</p>
<p>Campus Diaries is a 12-episodic web series which explores the roller coaster ride of five friends played by Harsh Beniwal, Ritvik Sahore, Srishti Ganguli Rindani, Salonie Patel and Abhinav Sharma along with Saloni Gaur as they navigate life on campus, going on various misadventures together.</p>
<p>Speaking about the success of the series, actor Harsh Beniwal further added saying, “Be it leaving the audience in splits as a comedian or breaking the internet as a digital star, I always give my 100 percent to everything I do. But Campus Diaries has won me so much love and adulation from fans; it’s humbling to see the response our show has received and as an actor, nothing compares to this feeling. I truly couldn’t have asked for a better start to the year.”</p>
<p>Actor Ritvik Sahore further added saying, “From the first day of the shoot till the day the show was launched, it has been a rather memorable journey with the entire cast and the MX team. I’m glad our hard work has reached millions and I hope the love keeps pouring in.”</p>
<p>Inspired by the life of IPS officer Navniet Sekera, Bhaukaal 2 sees Mohit Raina reprise his role as the heroic S.S.P Naveen Sikhera, who puts service before self and brings alive the story of Muzaffarnagar, UP and its saga of lawlessness in 2003. The intriguing police drama is, undoubtedly, one of the biggest shows in this genre on Indian OTT platforms. The series also stars Bidita Bag, Siddhanth Kapoor, Pradeep Nagar, Gulki Joshi, Ajay Chaudhary, Rashmi Rajput and Late Major Bikramjeet Kanwarpal in pivotal roles.</p>
<p>Actor Mohit Raina said, “I am overjoyed to see the amazing response Bhaukaal 2 has garnered within a week of its launch. I am truly grateful to be a part of a series which salutes the selfless duty of our brave heart police officers and has resonated with the Indian audiences. The journey of the last couple of years has proved fruitful and I am thankful to all our viewers for making the show a huge success.”</p>
<p>The success of consecutive MX Original Series’ is testimony to the fact that MX Player understands the pulse of its audiences and their discerning needs. Its unique and high quality, digital first content is being appreciated by viewers across India and that’s what makes it a leading mass brand at a time when content consumption is on a meteoric rise and there is an emergence of new entities in the OTT space.</p>
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'title' => 'Virtual Influencer Shawn is The Star of Upcoming Educational Animated Television Show for Children',
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'body' => '<p><strong>Malaysia-</strong> A virtual influencer named Shawn has been announced as the star of an upcoming educational animated television show for children. The TV show, called Life of Shawn, will be based on an 18-year-old virtual influencer named Shawn who enjoys drinking coffee, socializing, and attending events with his virtual buddies, Lea and Ziggy the Sloth. Shawn will share his experiences, thoughts, and educational stories with viewers to teach them important values about life.</p>
<p>The creator of the show, Zera Ng, realized that it’s essential to educate children as young as four years old about values. “As a mother of two children, I know how vital it is to instill good habits amongst young ones during their developmental years,” said Ng, fashion designer and mastermind behind Life of Shawn. “When the pandemic started in 2020, I realized that the media consumed by children does not do enough to educate our young ones, which gave me the idea to create Shawn, a virtual influencer who can teach values to children.”</p>
<p>The first season of Life of Shawn is expected to release by the end of 2022. Viewers can tune in to the adventures of the virtual influencer Shawn, and his friends Lea and Ziggy the Sloth, as they educate children on important values and good habits. The team behind Life of Shawn has already released the first official music video to promote the character and his show. In the music video, the character Shawn is depicted taking safety precautions, such as mask-wearing, handwashing, and social distancing, in order to educate children about protecting against the COVID-19 virus. Currently, the music video has already received over 80,000 views since its recent release.</p>
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'summary' => 'Tata Sky rebrands - new name ‘Tata Play’ and new brand identity unveiled; to be visible to the viewers starting 27th January',
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'body' => '<p>Tata Sky – one of India’s leading DTH and Pay TV platform with the largest number of subscribers – announced its new name and identity, Tata Play, as its business interests grow beyond Direct To Home services. Tata Play promises to make life more Jingalala for its subscribers by creating a seamless and connected world of entertainment. </p>
<p>“Tata Sky leveraged its market leadership in its core business to create an ecosystem of content delivery by foraying into OTT and Broadband. We believe it is time for a brand identity that resonates beyond our DTH business,” explained Harit Nagpal, MD & CEO – Tata Play Ltd. Elaborating further he said, “I thank Tata Sons and The Walt Disney Company for backing this business, which over the years has expanded to 23 million households and made our content distribution platform a formidable player in the market.”</p>
<p>Over the last few years, Tata Sky has cemented its commanding position in the DTH sector. At the core of this rebranding is a change of the company name to Tata Play – an inclusive and scalable identity that will accelerate the forward momentum of the company and aid further diversification into allied businesses.</p>
<p>Inaugurating the new brand identity, Harit Nagpal, MD & CEO – Tata Play Ltd., further commented, “I firmly believe that it’s one thing to own content, quite another to make it accessible. Distribution is what makes content easily discoverable for the masses, consumed, and talked about. Our DTH business has a sizeable market share and we’ll continue our endeavour to expand the TV viewing universe. Our Broadband business with 100% fiber network provides impressive speeds, and that’s why we renamed it to Tata Play Fiber. In the last few years OTT has become mainstream which led us to create an aggregator app called Tata Play Binge – which today hosts content from 13 leading OTT apps through a single User Interface while offering the flexibility of single subscription and payment. We recently announced the Tata Play Binge Combo Packs – an inventive bundled offering that, for the first time, is providing the best of broadcast channels and OTT apps in one integrated pack, making entertainment consumption further consumer friendly. Today, we also welcome Netflix to our family. Plus, we are making service visits free for all customers starting today, and our de-active DTH customers can continue to recharge and get restarted on the platform with No reconnection charges. The name Tata Play thus signifies our expanded range of product and services. The new identity is an outcome of our desire to be future-ready while making tomorrow better than today for homes and families.”</p>
<p>Explaining the ethos of the new brand identity, Anurag Kumar – Chief Communications Officer, Tata Play Ltd., said, “The Tata Play brand mark and play mark takes inspiration from the “Tata” mark - borrowing and reinforcing the trust, quality and recognition of India’s most valuable brand. The word “Play” adds youthfulness, ease & simplicity to an already trusted brand. The brand colours pink and purple along with dark blue and white are vibrant, youthful and add distinctiveness to the overall identity. With Tata Play, we promise you Fun, Personalisation, Flexibility, Freedom, Quality, Innovation and Connection. With Tata Play, you Play Better. And entertainment becomes aur bhi Jingalala”</p>
<p>The new identity has been created by venturethree, London and the campaign has been designed by Ogilvy India. The new brand identity will be promoted heavily across all touchpoints starting today and through the coming months. Nation’s heart-throbs Kareena Kapoor Khan and Saif Ali Khan have been engaged to promote Tata Play in National markets and megastars R Madhavan and Priyamani will be the face of the campaign for the South markets.</p>
<p>TATA and TATA PLAY are trademarks of Tata Sons Private Limited.</p>
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'title' => 'Iss baar Ranneeti nahi Rajneeti hogi: MX Player drops the teaser of Raktanchal 2 on Republic Day',
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'body' => '<p>Celebrating India's 73rd Republic Day on which the Constitution of India came into effect, MX Player released the teaser of its political drama - MX Original Series Raktanchal 2.</p>
<p>With Rajneeti at the core of changing equations in Purvanchal, the highly anticipated web series is set in the backdrop of deceit, revenge, bloodshed and power games with new players entering this hinterland story.</p>
<p>Iss baar Ranneeti nahi Rajneeti banayega Purvanchal ko Raktanchal, and will give way to a fresh battle that sees power hungry adversaries engage in unconstitutional acts for their own greedy motives.</p>
<p>Directed by Ritam Srivastav, the MX Original Series stars Nikitin Dheer, Kranti Prakash Jha, Mahie Gill, Ashish Vidyarthi, Karan Patel and Soundarya Sharma in pivotal roles.</p>
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'title' => 'Approach Entertainment Bags Worldwide Marketing Organization’s Service Excellence Award',
'slug' => '4579-approach-entertainment-bags-worldwide-marketing-organization-s-service-excellence-award.html',
'summary' => 'Mumbai: India’s Leading Award Winning Celebrity Management and Films Productions Company, Approach Entertainment has recently bagged the world’s important business recognition, Service Excellence Award, for their business excellence at DoubleTree by Hilton Hotel, Agra organized by Worldwide Marketing Organization, Mexico. Worldwide Marketing Organ',
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'body' => '<p><strong>Mumbai:</strong> India’s Leading Award Winning Celebrity Management and Films Productions Company, Approach Entertainment has recently bagged the world’s important business recognition, Service Excellence Award, for their business excellence at DoubleTree by Hilton Hotel, Agra organized by Worldwide Marketing Organization, Mexico. Worldwide Marketing Organization’s Service Excellence Awards were organized for the first time in India. The awards were presented to selected organizations in a small close event. </p>
<p>Approach Entertainment is a Full Fledged Entertainment Marketing Company with specialized verticals in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing. Approach Entertainment is based in Mumbai with operations in New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata & Jalandhar.</p>
<p>Approach Entertainment has also bagged The Biz India 2010 Award given by the World Confederation of Business. The Biz India 2010 Awards were organized in Taj Palace Hotel, Mumbai. Approach Entertainment group also has a PR & Integrated Communications Agency, Approach Communications apart from a Bollywood & Entertainment newswire, Approach Bollywood. </p>
<p>In addition to business enterprises, the group is also having a Charitable Spiritual Organization, Go Spiritual India. Go Spiritual India is a Charitable Spiritual organization working for Philanthropy, Spiritual Awareness, Charity, Organic, Spiritual Tourism, Events, Media, and Social Causes. The organization is also launching Go Spiritual India Digital Magazine soon and it will be followed by Go Spiritual India Monthly Print Magazine & Web TV. </p>
<p>Worldwide Marketing Organization is an International Marketing Association dedicated to conducting market research, opinion polls, and surveys of the consuming public. Worldwide Marketing Organization’s Jury and managers are having 20 years of experience in studying global market trends.</p>
<p>Speaking on winning the prestigious Service Excellence Award by Worldwide Marketing Organization, Sonu Tyagi, Director of Approach Entertainment, said, “It is a great honor for us to receive this prestigious award. Service Excellence Award given by Worldwide Marketing Organization has established our leadership position in our Entertainment verticals like Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing. " </p>
<p>He further added " We are happy to have found acceptance and recognition from the members of the evaluation committee. It is due to the tireless hard work, the zeal to pursue new entertainment marketing, films productions, and Celebrity management initiatives, and the commitment to do only quality work that we are part of a successful business line-up. It inspires us to do even better work in the future.”</p>
<p>Approach Entertainment is an entrepreneurial venture of award-winning writer/director & producer Sonu Tyagi who has worked with leading advertising agencies & media houses in India.</p>
<p>The fast-growing celebrity, artist & talent management, films productions, advertising & corporate films productions, films marketing, events, and entertainment marketing company is already working in different sectors for leading companies and have already launched specialized divisions verticals in Celebrity, Artists, and Talent Management, Films Productions, Advertising, and Corporate Films Productions, Line Productions, Branded Entertainment, Events and Films Marketing. </p>
<p>Worldwide Marketing Organization is, an international organization, for the first time awarded many Indian companies with this prestigious Service Excellence award.</p>
<p>Approach Entertainment, a first-of-its-kind Celebrity, Artist & Talent Management & Films Productions company in India is one of the proud recipients of this award. The criteria that catapulted Approach Entertainment to the top slot were: Business Leadership, Management Systems, Quality in Products and Services, Innovation and Creativity, Social Responsibility, and Results. Approach Entertainment fulfilled these criteria successfully.</p>
<p>Headquartered in Mumbai, India’s leading Celebrity, Artist, Talent, and Entertainment Marketing company, Approach Entertainment, is offering integrated entertainment solutions in Celebrity Management, Artists Management, Talent Management, Films Productions, Advertising Films Productions, Corporate Films Productions, Events Management, Films Marketing, Entertainment Marketing and Line Productions for Films in India. Apart from its own offices in Mumbai, New Delhi, Gurgaon, Goa, Dehradun, Kolkata, Chandigarh & Jalandhar, the fast-growing celebrity management company is also having representatives in all major cities and towns of India.</p>
<p>Approach Entertainment, one of the leading Celebrity Management & Films Productions companies in India has become one of the fastest-growing Celebrity management agencies in Mumbai. Over the last few years, Approach Entertainment has witnessed a staggering growth in terms of volume and quality in its Celebrity Management & Films Productions business.</p>
<p>The award from Worldwide Marketing Organization comes at the right time to Approach Entertainment, as this fast-growing Celebrity Management & Films Productions company in India is all set on an aggressive growth path strategy, thereby planning to launch new verticals and expand its reach. Approach Entertainment is also foraying into Film Productions with a Bollywood feature film and a web series soon.</p>
<p>As Sonu Tyagi elaborates, “This award will definitely boost our expansion plans and give us the impetus to launch new verticals in Celebrity Management, Films Productions, Ad Films Productions, and Bollywood Hindi Films Productions.”</p>
<p>WORLD Confederation of Business has brands like THE BIZZ, considered the most important corporate<br />
recognition in the world. </p>
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'title' => 'COLORS launches a new home-grown talent show ‘Hunarbaaz – Desh Ki Shaan’',
'slug' => '9839-colors-launches-a-new-home-grown-talent-show-hunarbaaz-desh-ki-shaan.html',
'summary' => 'Mithun Chakraborty, Karan Johar and Parineeti Chopra to front the powerful panel of judges',
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'body' => '<p>'Your talent will shine no matter who you are, where you come from or what you do!’ India is a land brimming with talent, that is our pride and can be found invarious nooks and crannies of the country. Giving these talented prodigies a platform to showcase their extraordinary ‘hunars’and fulfil their dreams will be COLORS’ new homegrown talent show ‘Hunarbaaz – Desh Ki Shaan’. The show promises to open its arms to anyone and everyone who is talented, transcending all boundaries of religion, gender, socio-economic status, geographies, or physical abilities. Helming the show and taking charge to nourish these hunarbaaz and their crafts will be Bollywood’s stalwarts; the legendary superstar Mithun Chakraborty, ace film-maker Karan Johar and the multi-talented diva Parineeti Chopra. Television's power couple Bharti Singh and Haarsh Limbachiyaa will be seen hosting the show with their tickling comic style and charm! Produced by Frames Production, ‘Hunarbaaz-Desh Ki Shaan’ will make its much-awaited premiere on 22nd January 2022 and air every Saturday-Sunday at 9 pm.</p>
<p>Talking about the show, Nina Elavia Jaipuria, Head of Hindi Mass Entertainment and Kids TV Network, Viacom18, said,“At COLORS, it has always been our endeavour to bring to our viewers innovative and diverse indigenous content across fiction and non-fiction shows. We are delighted to start the new year with a bang by adding a new homegrown talent show ‘Hunarbaaz- Desh Ki Shaan’ to our variety offerings. This is just the beginning, and we look forward to a great and exciting year ahead with some extraordinary shows in the pipeline.”</p>
<p>The auditions round of ‘Hunarbaaz- Desh Ki Shaan’ saw an array of talent cutting across various genres. From flautists, acrobat dancers, stand up artists, rappers, beatboxers, magicians to gymnasts and many other hidden talents, the show will be packed with a powerful range of never-seen-before acts. While an 11-year-old Anirban from Kolkata will soothe your soul with his flute playing ability, a magician from Mumbai, Rajesh Kumar will enthral the nation with his breath-taking act. Spectacular acrobat duo Sanchita and Shubrato’sperformance will be a visual delight while Akash Singh’s jaw-dropping pole act will raise the bar even higher. The contestants appearing on the show are extremely gifted andare backed by many inspirational stories that will leave the viewers in awe of them. Additionally, the show will give the live audience power to choose their favorite Hunarbaazand be the ‘Super Judge’. For any contestant, 70% weightage of the overall score will lie with the live audience while judges will hold 30% weightage. To qualify, each contestant will need to secure a combined score of 80%.</p>
<p>Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18, said, “We are thrilled to launch, for the first time, our very own homegrown talent show ‘Hunarbaaz- Desh Ki Shaan’. It will provide a platform to the nation’s untapped and unique talent to showcase their craft to millions. The most unique factor of the show is that it puts the majority of power in the hands of the live audience to decide the fate of the Hunarbaaz. We have a distinctive panel of judges including Mithun Chakraborty, Karan Johar and Parineeti Chopra who will mentor and guide the contestants in their journey. We have seen some incredible talent in the auditions phase, and we are looking forward to a great season.”</p>
<p>Ranjeet Thakur, Frames Production said,“India has a plethora of talent that can be found in the most unexpected places. Our aim with ‘Hunarbaaz- Desh Ki Shaan’ is to tap all these undiscovered talents and give them a platform that recognises them. We have seen some interesting, some bizarre and some awe-inspiring acts that left the judges and audience stunned. We are certain that as we go along, these contestants will get the right nurturing and grooming under the able guidance of our judges that will make these Hunarbaaz truly our Desh Ki Shaan.”</p>
<p>Mithun Chakraborty said, “My compliments to the entire team of Hunarbaaz- Desh Ki Shaan’ for bringing such a wonderful show to life. I have been a part of many reality shows in the past but what I have seen on this show is truly exceptional. I am confident that all the Hunarbaaz performing on the stage will leave the audience stunned with their acts and make our country proud with their craft.”</p>
<p>Karan Johar said, “I couldn’t be more thrilled to be part of a show that celebrates people’s talent and brings it to the forefront for the entire country to take notice of it. Being a part of ‘Hunarbaaz- Desh Ki Shaan’ is an honour and a great responsibility for me to judge and support aspiring talents coming from all over the country. I am all set and pumped to give India its first Hunarbaaz and can’t wait to have Mithun Da and Parineeti by my side!”</p>
<p>Parineeti Chopra said, “Talent shows have always held a special place in my heart, and I always wished to be a part of one. I am glad to make my television debut with ‘Hunarbaaz- Desh Ki Shaan’ and connect with so many talents from across the country. It is amazing to listen to their inspirational stories and there is so much one can learn from them. It is an absolute honour for me to share this stage with Karan Johar and Mithun Da and I am looking forward to this incredible new journey.”</p>
<p>Host Bharti Singh said, “It is always a pleasure to work with COLORS and I am happy to team up with Haarsh to host ‘Hunarbaaz- Desh Ki Shaan’. I wanted to continue working during my pregnancy and being on the sets of the show amongst astounding talent fills me with happiness. As an artist coming from a humble background, it is very rewarding to witness so many people pursuing their passion and making it to the big stage. I wish all the contestants the very best and hope they achieve all their dreams. Haarsh Limbachiya added, “I am so happy to be a part of this journey along with my hunarbaaz better half Bharti. ‘Hunarbaaz-Desh Ki Shaan’will bring out some incredible acts being performed by the finest of talents and we wish for the audience to join us and support them.”</p>
<p>The channel has devised a robust marketing and digital outreach for ‘Hunarbaaz-Desh Ki Shaan’. On the digital front, the campaign will be driven through interesting fan and influencer engagement activities. To bring hunar into the limelight from Colors TV universe, daily shoutouts will be given to multiple talented people on the platform through the Hunar Hour activity. On the launch day, the COLORS TV social media handles will ring in a 24-hour long celebration showcasing different types of hunar every hour on the page and finally leading the audience to the big launch of the show. The best hunars will also be gratified. As a part of the influencer engagement, the top influencers will create videos showcasing their hunar and give shoutouts to the audience to upload videos of talent as well. These videos will be further amplified via influencers on platforms namely Takatak, Moj, Josh and Instagram. Additionally, a 10-day campaign has been planned to promote the wide spectrum of talents through promos playout across Hindi News, Hindi Movies, Hindi Music, Kids and Regional genres. Launch day print ads are plannedacross key markets targeting top publications through a combination of large format as well as premium position ads.</p>
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Category:- Entertainment </div>
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<h4 class="box-title"><a href="https://easypresswire.com/release/6711-mx-player-altbalaji-rope-in-kangana-ranaut-to-host-their-biggest-most-fearless-reality-show-lock-upp-badass-jail-atyaachari-khel.html">MX Player & ALTBalaji rope in Kangana Ranaut to host their biggest & most fearless reality show - Lock Upp: Badass Jail, Atyaachari Khel!</a> </h4>
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The captive reality show will live stream 24x7 and see celebrity participants locked up behind bars with host Kangana Ranaut cracking the baton! ... </p>
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Posted On : Fri, February 04, 2022, 2:33 PM </span>
<a class="catlink" href="https://easypresswire.com/category/entertainment">Entertainment</a>
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<h4 class="box-title"><a href="https://easypresswire.com/release/6118-karan-patel-makes-his-ott-debut-with-mx-player-s-raktanchal-2.html">Karan Patel makes his OTT debut with MX Player's Raktanchal 2</a> </h4>
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With an acting career spanning over two decades, Karan Patel has become a household name and has been winning hearts across the country with his stellar performances. After carving a niche for himself in the television industry, Karan is all set to m... </p>
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Posted On : Thu, February 03, 2022, 12:26 PM </span>
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<h4 class="box-title"><a href="https://easypresswire.com/release/5815-mx-player-releases-the-trailer-of-a-revenge-based-political-drama-raktanchal-2.html">MX Player releases the trailer of a revenge based political drama, Raktanchal 2</a> </h4>
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Iss baar, ranneeti nahi - rajneeti hogi is the promise of the highly anticipated second chapter of the MX Original Series, that is inspired by true events ... </p>
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Posted On : Wed, February 02, 2022, 2:00 PM </span>
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<h4 class="box-title"><a href="https://easypresswire.com/release/6654-ekta-r-kapoor-is-all-geared-up-to-announce-the-biggest-and-the-most-fearless-reality-show-for-mx-player-altbalaji.html">Ekta R Kapoor is all geared up to announce the biggest and the most fearless reality show for MX Player & ALTBalaji!</a> </h4>
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In a bid to continue regaling their viewers with content spanning varied genres and narratives that are clutter breaking, MX Player and ALTBalaji are all set to announce the biggest and the most fearless reality show in the Indian OTT ecosystem. ... </p>
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Posted On : Tue, February 01, 2022, 4:55 PM </span>
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<h4 class="box-title"><a href="https://easypresswire.com/release/220-mx-player-knocks-the-ball-out-of-the-park-with-campus-diaries-and-bhaukaal-2-crossing-100mn-views-each.html">MX Player knocks the ball out of the park with Campus Diaries and Bhaukaal 2 crossing 100Mn views each</a> </h4>
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After three back-to-back superhit shows - Samantar 2, Ek Thi Begum and Matsya Kaand, the youth drama and the crime thriller are the next big hits among the audiences... </p>
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Posted On : Mon, January 31, 2022, 4:03 PM </span>
<a class="catlink" href="https://easypresswire.com/category/entertainment">Entertainment</a>
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<h4 class="box-title"><a href="https://easypresswire.com/release/218-virtual-influencer-shawn-is-the-star-of-upcoming-educational-animated-television-show-for-children.html">Virtual Influencer Shawn is The Star of Upcoming Educational Animated Television Show for Children</a> </h4>
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Malaysia- A virtual influencer named Shawn has been announced as the star of an upcoming educational animated television show for children. The TV show, called Life of Shawn, will be based on an 18-year-old virtual influencer named Shawn who enjoys d... </p>
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Posted On : Mon, January 31, 2022, 1:52 PM </span>
<a class="catlink" href="https://easypresswire.com/category/entertainment">Entertainment</a>
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<h4 class="box-title"><a href="https://easypresswire.com/release/5793-tata-sky-is-now-tata-play.html">Tata Sky is now Tata Play</a> </h4>
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Tata Sky rebrands - new name ‘Tata Play’ and new brand identity unveiled; to be visible to the viewers starting 27th January... </p>
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Posted On : Thu, January 27, 2022, 6:00 PM </span>
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<h4 class="box-title"><a href="https://easypresswire.com/release/198-iss-baar-ranneeti-nahi-rajneeti-hogi-mx-player-drops-the-teaser-of-raktanchal-2-on-republic-day.html">Iss baar Ranneeti nahi Rajneeti hogi: MX Player drops the teaser of Raktanchal 2 on Republic Day</a> </h4>
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Celebrating India's 73rd Republic Day on which the Constitution of India came into effect, MX Player released the teaser of its political drama - MX Original Series Raktanchal 2.
With Rajneeti at the core of changing equations in Purvanchal, t... </p>
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Posted On : Thu, January 27, 2022, 4:00 PM </span>
<a class="catlink" href="https://easypresswire.com/category/entertainment">Entertainment</a>
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<h4 class="box-title"><a href="https://easypresswire.com/release/4579-approach-entertainment-bags-worldwide-marketing-organization-s-service-excellence-award.html">Approach Entertainment Bags Worldwide Marketing Organization’s Service Excellence Award</a> </h4>
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Mumbai: India’s Leading Award Winning Celebrity Management and Films Productions Company, Approach Entertainment has recently bagged the world’s important business recognition, Service Excellence Award, for their business excellence at DoubleTre... </p>
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Posted On : Fri, January 21, 2022, 7:16 PM </span>
<a class="catlink" href="https://easypresswire.com/category/entertainment">Entertainment</a>
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<h4 class="box-title"><a href="https://easypresswire.com/release/9839-colors-launches-a-new-home-grown-talent-show-hunarbaaz-desh-ki-shaan.html">COLORS launches a new home-grown talent show ‘Hunarbaaz – Desh Ki Shaan’</a> </h4>
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Mithun Chakraborty, Karan Johar and Parineeti Chopra to front the powerful panel of judges... </p>
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Posted On : Thu, January 20, 2022, 5:00 PM </span>
<a class="catlink" href="https://easypresswire.com/category/entertainment">Entertainment</a>
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